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Article: More boutiques are going online

robin

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http://www.observer.com/2009/o2/east...ing?page=0%2C0

For years, the allure of that too-cool-for-school little shop downtown was that only you and your best friends knew about it. But these days, no one can afford to be that exclusive
It focuses on a few shops in NYC, but I thought it was interesting. I've been hearing similar successful results from local stores here in the pacific NW as well.
 

LA Guy

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I told one Styleforum approved retailer to get a webstore in 2004, and was told the usual "Well, no, that's not us. We focus of customer service, etc... etc..." Three years later - a webstore.
Some innovators do comparable or more business online then in their B&Ms. Classical economists should approve of this development, which is arguably a step towards the ideal market.
 

LA Guy

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Originally Posted by Teger
There's a store that I keep an eye on that is bucking all the trends: no webstore, no mark downs, no diversified brand offerings.

Fuck the man.


The man usually ends up fucking you. Deal.
 

robin

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^ There is also one "not-approved" SF retailer that went fully online 2 years ago (and closed their retail stores) and they do several million a year.
 

LA Guy

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Originally Posted by robin
^ There is also one "not-approved" SF retailer that went fully online 2 years ago (and closed their retail stores) and they do several million a year.

It makes sense. Saves a lot on synchinng B&M and online inventory, and fulfillment becomes much more streamlined. Still, if it is who I think it is, I hope that their dicks rot off.
 

Mauro

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if my web site ever goes live I will be on the web to it only makes sense
 

Epaulet

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Sure, I worked like hell to get a webshop up ASAP. We launched it about seven months after opening. Administering an online shop and shipping items is so easy and cost-effective nowadays, that it's a no-brainer for any store.
 

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