Article: More boutiques are going online

[robin]

http://www.observer.com/2009/o2/east...ing?page=0%2C0

For years, the allure of that too-cool-for-school little shop downtown was that only you and your best friends knew about it. But these days, no one can afford to be that exclusive

It focuses on a few shops in NYC, but I thought it was interesting. I've been hearing similar successful results from local stores here in the pacific NW as well.

 

[LA Guy]

I told one Styleforum approved retailer to get a webstore in 2004, and was told the usual "Well, no, that's not us. We focus of customer service, etc... etc..." Three years later - a webstore.
Some innovators do comparable or more business online then in their B&Ms. Classical economists should approve of this development, which is arguably a step towards the ideal market.

 

[dfagdfsh]

There's a store that I keep an eye on that is bucking all the trends: no webstore, no mark downs, no diversified brand offerings.

**** the man.

 

[LA Guy]

Originally Posted by Teger

There's a store that I keep an eye on that is bucking all the trends: no webstore, no mark downs, no diversified brand offerings.

**** the man.

The man usually ends up ******* you. Deal.

 

[robin]

^ There is also one "not-approved" SF retailer that went fully online 2 years ago (and closed their retail stores) and they do several million a year.

 

[dfagdfsh]

Originally Posted by LA Guy

The man usually ends up ******* you. Deal.

uhm are you flirting with me

 

[LA Guy]

Originally Posted by robin

^ There is also one "not-approved" SF retailer that went fully online 2 years ago (and closed their retail stores) and they do several million a year.

It makes sense. Saves a lot on synchinng B&M and online inventory, and fulfillment becomes much more streamlined. Still, if it is who I think it is, I hope that their dicks rot off.

 

[LA Guy]

Originally Posted by Teger

uhm are you flirting with me

Yes, something like that

Except with more punching of the cock.

 

[Mauro]

if my web site ever goes live I will be on the web to it only makes sense

 

[Epaulet]

Sure, I worked like hell to get a webshop up ASAP. We launched it about seven months after opening. Administering an online shop and shipping items is so easy and cost-effective nowadays, that it's a no-brainer for any store.

 

[Al-Wahid]

Originally Posted by robin

http://www.observer.com/2009/o2/east...ing?page=0%2C0



It focuses on a few shops in NYC, but I thought it was interesting. I've been hearing similar successful results from local stores here in the pacific NW as well.


It's a pretty interesting read. Thanks for the heads up.