- Joined
- Jun 27, 2021
- Messages
- 244
- Reaction score
- 424
It is with great pleasure that we announce Arterton's new status as an official Styleforum affiliate. We know that there is a special community of individuals here, who have an insatiable admiration for classic tailoring whilst being passionate about craftsmanship and aesthetics. As a design firm, these are values that we happen to share, and, indeed, this commonality is the basis for our being here.
We have lots of colourful content to share in this thread, which I suspect will be of interest to many of you. There is much to come, starting with a series of product explainers, specialty brand introductions, Styleforum-specific sales, and a UK giveaway of up to 200 Clothes Doctor Washes! In this thread, I would encourage everyone to post, ask questions, and interact with us and each other.
This occasion also marks the debut of the Arterton Signature Garment Bag, which is used for both storage and travel. Our pre-order run exceeded expectations and, currently, quantities are very limited. First deliveries have already begun! Order yours now.
Chockful of features, the bag has been designed with the sartorial enthusiast in mind, even going so far as to garner a British design registration (6154967):
Of particular significance, each bag can be paired with a modular leather travel handle, which can be interchanged amongst bags of various colours and sizes. This might be appreciated by those who enjoy the freedom to do their own colour coding.
Functionally, the travel handle also relates to a personal pet peeve of mine – wrinkling. In the case of most garment bags, as soon as the bag is carried by its handles (and not the hanger hook), the garment is left suspended “afloat” within the bag. This can ultimately lead to wrinkling. In addressing this, we designed the travel handle to be able to directly connect with the hanger hook(s). Therefore, when one is carrying the travel handle, the garment(s) are always left resting on the hanger. As for the handle, it is composed of ~3.4mm leather, which is thick, supple, and hand-finished by an award-winning leather maker in London. The handle is available in two colours: a Brown and British Racing Green (quantities are limited for the latter).
Note: We adamantly opted against any transparent PVC plastic, as they tend to degrade over time, which gives off odours and inevitably causes the yellowing of the fabric. We aren't convinced that they help one look inside the contents of the bag, when inside a closet even when lit. Instead, we offer colour coding, and, of course, the double-zip opening, which helps one peer inside without taking the garment out.
Who We Are
Allow us also to introduce ourselves briefly. We are a British design firm. That is – we wish to innovate on classic products related to the sartorial arts and bring something fresh to the community. Our modus operandi is to be selective and original – this is reflected in the products that we design, the specialty brands that we represent, and our aim in making certain types of products more accessible to the Western market. Nakata Hanger is a prime example of the latter. As a near century-old Japanese establishment, Nakata is a specialist artisanry of high-end hangers (in fact, one of the only makers outside of the PRC). With their attention to detail, Japanese craftsmanship, and material selection, they are doubtlessly the Rolls Royce of hangers (make no mistake, this is reflected in the price).
Our products are made all over the world. And, in general, we play no prejudice to the country of origin but, rather, discriminate based on expertise, craftsmanship, quality, as well as ethical considerations (a topic that I have lectured on). A case in point is another of the fine makers that we stock: Yearn Shoemaker, which some of you may already know. They are a pioneer in the Chinese high-end shoe wear domain, creating pieces that possess superior hand-welted construction and exhibit fine details, previously only available at the level of bespoke shoes. The leather uppers are sourced from Italy, Germany, or Spain and each shoe is hand-crafted in Chengdu. The result is a beautiful shoe with impeccable value (more on Yearn later). The point is that “Made in China” is not necessarily a bad epithet nor should it be.
My name is William and I have been interacting with Styleforum, on and off, for the better part of a decade. Whilst my background is primarily in the industrials, Arterton is very much an extension of my personal passion and has become a way for me to indulge in that which I find interesting. During my PhD at the University of Cambridge, I was frustrated to see a lack of availability in many things that I sought. So, I designed and commissioned a number of bespoke items, including the signature garment bag, which is the catalyst of Arterton.
We have many other products in the development pipeline, including a watch attache case, and we will soon introduce you to all of them here. I always like to keep an open ear. So, should you have any thoughts on upcoming products, feel free to share your ideas here or reach out to me directly (I do try to respond to as many messages as I can).
Styleforum Limited Time Sales
In celebration of our Styleforum debut, we are implementing a special sales period. On our website, use the code ‘SFARTERTON’ for:
The earlier you use this code, the more savings garnered. Remember that we also have a generous 60-Day Extended Returns Policy. Free shipping is available for all UK-bound orders that are >£100, and free worldwide shipping (exception countries apply) on all orders that are >£350.
We have lots of colourful content to share in this thread, which I suspect will be of interest to many of you. There is much to come, starting with a series of product explainers, specialty brand introductions, Styleforum-specific sales, and a UK giveaway of up to 200 Clothes Doctor Washes! In this thread, I would encourage everyone to post, ask questions, and interact with us and each other.
This occasion also marks the debut of the Arterton Signature Garment Bag, which is used for both storage and travel. Our pre-order run exceeded expectations and, currently, quantities are very limited. First deliveries have already begun! Order yours now.
Chockful of features, the bag has been designed with the sartorial enthusiast in mind, even going so far as to garner a British design registration (6154967):
- Four Signature Colours
- 12oz Water-Resistant Waxed Cotton
- Room for up to 3 garments
- Unique double zip opening (metallic zippers and runners)
- Stitched leather trimmings between zips
- Foldable and travel-ready
- Can be paired with optional Bridle Leather Travel Handle
Functionally, the travel handle also relates to a personal pet peeve of mine – wrinkling. In the case of most garment bags, as soon as the bag is carried by its handles (and not the hanger hook), the garment is left suspended “afloat” within the bag. This can ultimately lead to wrinkling. In addressing this, we designed the travel handle to be able to directly connect with the hanger hook(s). Therefore, when one is carrying the travel handle, the garment(s) are always left resting on the hanger. As for the handle, it is composed of ~3.4mm leather, which is thick, supple, and hand-finished by an award-winning leather maker in London. The handle is available in two colours: a Brown and British Racing Green (quantities are limited for the latter).
Note: We adamantly opted against any transparent PVC plastic, as they tend to degrade over time, which gives off odours and inevitably causes the yellowing of the fabric. We aren't convinced that they help one look inside the contents of the bag, when inside a closet even when lit. Instead, we offer colour coding, and, of course, the double-zip opening, which helps one peer inside without taking the garment out.
Who We Are
Allow us also to introduce ourselves briefly. We are a British design firm. That is – we wish to innovate on classic products related to the sartorial arts and bring something fresh to the community. Our modus operandi is to be selective and original – this is reflected in the products that we design, the specialty brands that we represent, and our aim in making certain types of products more accessible to the Western market. Nakata Hanger is a prime example of the latter. As a near century-old Japanese establishment, Nakata is a specialist artisanry of high-end hangers (in fact, one of the only makers outside of the PRC). With their attention to detail, Japanese craftsmanship, and material selection, they are doubtlessly the Rolls Royce of hangers (make no mistake, this is reflected in the price).
Our products are made all over the world. And, in general, we play no prejudice to the country of origin but, rather, discriminate based on expertise, craftsmanship, quality, as well as ethical considerations (a topic that I have lectured on). A case in point is another of the fine makers that we stock: Yearn Shoemaker, which some of you may already know. They are a pioneer in the Chinese high-end shoe wear domain, creating pieces that possess superior hand-welted construction and exhibit fine details, previously only available at the level of bespoke shoes. The leather uppers are sourced from Italy, Germany, or Spain and each shoe is hand-crafted in Chengdu. The result is a beautiful shoe with impeccable value (more on Yearn later). The point is that “Made in China” is not necessarily a bad epithet nor should it be.
We have many other products in the development pipeline, including a watch attache case, and we will soon introduce you to all of them here. I always like to keep an open ear. So, should you have any thoughts on upcoming products, feel free to share your ideas here or reach out to me directly (I do try to respond to as many messages as I can).
Styleforum Limited Time Sales
In celebration of our Styleforum debut, we are implementing a special sales period. On our website, use the code ‘SFARTERTON’ for:
20% | Nov 25 – Nov 29 (GMT) Only |
18% | Nov 30 to Dec 3 (GMT) |
15% | Dec 4 to Dec 12 (GMT) |
10% | End of time |
The earlier you use this code, the more savings garnered. Remember that we also have a generous 60-Day Extended Returns Policy. Free shipping is available for all UK-bound orders that are >£100, and free worldwide shipping (exception countries apply) on all orders that are >£350.
Follow Us on Instagram (clues about the giveaway)
[Discover our store now and make use of the limited-time sales.]
[Discover our store now and make use of the limited-time sales.]
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