once a day - Official Affiliate Thread

Discussion in 'Classic Menswear' started by once a day, Jan 17, 2017.

  1. once a day

    once a day Member Affiliate Vendor

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    Hello there,

    It’s finally time, after two years of hard work, my grand project is set to launch in February. It hasn’t always been easy, in fact it’s been the two toughest years in my career, which makes this moment so much more rewarding. So I would like to start by thanking you for checking out the launch of my brand that has the humble aim of modernizing Made To Measure (MTM) clothing, suiting in particular.

    My name is Karin, founder of once a day, a men’s wear brand providing a unique MTM solution. My passion is essentially for design and quality. Being a Swedish designer, I derive my inspiration from the heritage of Scandinavian design, nature, and architecture, creating garments in minimalistic style with great attention to details. For me, design is not a matter of choice, rather a life style.

    The concept of once a day has developed over time, as I’ve observed my fiancés borderline vain pursuit of tailored and contemporary fitting suits for a sleek feel and silhouette. There’s a long track record of us purchasing tailored and “off the rack” suits in Stockholm, Copenhagen, New York, Milan, and Hong Kong, without ever really finding the right solution combining contemporary design and the perfect fit, at a great value. Should it really be that hard to find a great fitting suit with a sleek contemporary design, which isn’t compromising quality and tailoring techniques? Of course it shouldn’t - enter once a day.

    The once a day suits are designed to show your natural shape, with a great fit, without compromising comfort. We offer suits that are:

    • Designed - inspired by Italian tailoring and Scandinavian minimalism.
    • Spalla Camicia – our all time favourite Neapolitan “soft shoulder” that - together with a selection of full canvas, deconstructed, and ½ canvas constructions - offers a unique MTM look and fit.
    • MTM - All suits are crafted based on your measurements, made to measure, including your preferred length of jacket and pants. Follow the intuitive instructions on how to take the required 17 measurements, submit 3 photos showing the angles of your torso, and 5 weeks later you’ll have a suit expressively crafted for you.
    • Attention to Details – we never take any shortcuts. Each suit is crafted using the best trimmings available, Bemberg lining and genuine horn buttons. The Sleeve buttons are of course fully functional.



    Both the look and feel of our Suits and Shirts are meant to enhance your very own once a day moments. Looking good is feeling good, allowing you to treat yourself with a moment, at least once a day. A word of wisdom from our friend Cooper:




    [​IMG]
    [​IMG]


    If you have any questions before the launch you can find us at Facebook, Instagram, [email protected] and of course right here at Styleforum. Questions, feedback, and ideas are very welcomed!


    XO
    Karin

    [​IMG]
     
    Last edited by a moderator: Feb 19, 2017


  2. GBR

    GBR Senior member

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    What is different about your offer to any other?
     


  3. Marsay

    Marsay Senior member

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    Good luck, Karin.

    Out of curiosity, to what extent can the pattern be manipulated? The jackets pictured above have a number of "fashion forward" details that might not be too popular with the iGentry: very slim lapels, extremely high buttoning point, &c. Are more classic patterns a possibility?
     


  4. starro

    starro Senior member

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    Hopefully it's on price because I'm not seeing any specifics on quality and construction.
     


  5. bry2000

    bry2000 Senior member

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    Good luck with your launch!
     


  6. once a day

    once a day Member Affiliate Vendor

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    Thanks GBR for your question! I like to think we are not special in terms of a signature gimmick, rather a complete style and design concept. Sorry for humblebragging a bit here[​IMG]

    Our suits are:
    • All jackets are constructed with the spalla Camicia, soft shoulder, without padding or with a very thin layer of shoulder support. Our jackets will show your natural silhouette. MTM is essential here as the shoulder measurements and the angles of the seams are both critical in creating a perfect “Spalla” look and fit. An Off The Rack garment rarely hits all the checkmarks, and my experience is that other MTM providers don’t specialize in Spalla Camicia shoulders, and rather focus on padded shoulders.
    • All our jackets are either half-lined or unlined, built with beautiful craftsmanship, to further enhance “wearability” and a sleek look.
    • We offer a selection of de-constructed, half and fully canvased suits that all sits very naturally on your body. Comfort is key for work and for play!
    • No shortcuts – only using great material such as high quality trimmings, genuine horn buttons, Bemberg lining and fabrics from proven mills such as Reda, VBC, Loro Piana and etc.
    • Design with a choice – we offer different designs for pants/jackets where you select your desired combination, completing the suit by selecting a fabric of your choice.

    But hey, there are many great providers out there both for OTR and MTM suits, yet once a day has its own corner. Once a day is like having your favorite suit, say a Boglioli, crafted for you. Most of the times, a suit like that would fit well over the shoulders, but perhaps be too narrow over the chest, which is the case for most men[​IMG]

    XO
    Karin
     
    Last edited: Jan 18, 2017


  7. once a day

    once a day Member Affiliate Vendor

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    Thanks Marsay for your support! A bit nervous here as we Swedes have a very humbling history of maiden voyages for grand projects[​IMG]

    The plan is that we currently roll out three jacket designs with our signature Scandinavian design, focusing on minimalistic and understated details. The one featured here is our Style no.1, while no.2 and no.3 have different positioning of the buttons. However, we currently only offer jackets with a rather sleek and notched lapel. Since it is MTM, the garment would be adjusted to your specific measurements yet the overall design remain the same. The model on the picture features a quite short jacket, which adds to the overall look. For a more traditional look, we would recommend a more prudent jacket length.

    We will work with seasonal collections for design and fabrics, also looking to add a no.4 and 5 to the jacket collection. That’s why I’m launching here on SF so I can get good feedback on which designs to add. I’m already mapping for a dressy Neapolitan jacket. I love to hear your suggestions[​IMG]

    XO
    Karin
     


  8. once a day

    once a day Member Affiliate Vendor

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    Starro who doesn’t love great value [​IMG] Our price is very competitive and essentially depends on the fabric selected. A VBC suit starts from USD 1,050 including shipping and handling. No gimmicks, no hidden fees, just fun online shopping. Please check out the answer above to GBR for more details on our products. Thank you so much for your support and interest!

    XO
    Karin
     
    Last edited: Jan 18, 2017


  9. once a day

    once a day Member Affiliate Vendor

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    Thank you so much for your support bry2000!

    XO
    Karin
     
    Last edited: Jan 18, 2017


  10. Marsay

    Marsay Senior member

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  11. Anden

    Anden Senior member

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    Hej Karin. Fun to see a new Swede on the block. Good luck!

    Andreas
     


  12. once a day

    once a day Member Affiliate Vendor

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    Great – thanks again for your support and feedback! Stay tuned for our launch I Feb :)
     


  13. once a day

    once a day Member Affiliate Vendor

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    Thanks, always a pleasure running into a fellow stylish Swede.
     


  14. GnarlyBear

    GnarlyBear Member

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    Where are the suits made? In Sweden?
     


  15. once a day

    once a day Member Affiliate Vendor

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    Hey there @GnarlyBear,

    Great question, as I spent over 2 years finding the right partner for crafting the suits. Since once a day use established Italian mills for fabric, Bemberg lining, genuine horn buttons and High quality trimmings – We needed a partner that adhere to highest standard of workmanship, attention to details and social ideals we stand by. Our chosen partner is a factory in China with more than 30 years’ experience of crafting premium suits with great quality, and also is aligned with our values and beliefs .

    Living in Hong Kong we are able to visit the factory on a regular basis for close and personal relationship with the team. As a boutique play, we are happy and fortunate to have found this partner, who also happens to be working with some of the most known suit brands in the world.

    We have a fit guarantee, so give it a try! You won’t be disappointed.

    XO
    Karin @ once a day
     


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