once a day - Official Affiliate Thread

[once a day]

Hello there SF Fam,

once a day is the lifestyle brand for us who aren’t defined by what we wear, drink, or do.

It’s for us who are defined by the moments we choose to seize.

- check out our online shop here -

- and our brand philosophy here -

If you haven’t noticed, we’re obsessed with the power of a moment. Certain brief experiences can elevate us and change us — and we want to look good and feel good when they do.

Sophisticated minimalism, bold decisions, and perfect cuts come together to form once a day's goods & gear. Our creative studios in Stockholm, Hong Kong, Osaka, and New York have their fingers on the pulse of the latest in fashion, art, culture, and design, along with a deep understanding of timeless tradition.

Yes, we do Social - check us out at: Facebook & Instagram

Questions, feedback, and ideas are very welcomed.

XO
- Karin, Shuta, Mimmi & Anders

 

[GBR]

What is different about your offer to any other?

 

[Marsay]

Good luck, Karin.

Out of curiosity, to what extent can the pattern be manipulated? The jackets pictured above have a number of "fashion forward" details that might not be too popular with the iGentry: very slim lapels, extremely high buttoning point, &c. Are more classic patterns a possibility?

 

[starro]

What is different about your offer to any other?

Hopefully it's on price because I'm not seeing any specifics on quality and construction.

 

[bry2000]

Good luck with your launch!

 

[once a day]

What is different about your offer to any other?

Thanks GBR for your question! I like to think we are not special in terms of a signature gimmick, rather a complete style and design concept. Sorry for humblebragging a bit here

Our suits are:

• All jackets are constructed with the spalla Camicia, soft shoulder, without padding or with a very thin layer of shoulder support. Our jackets will show your natural silhouette. MTM is essential here as the shoulder measurements and the angles of the seams are both critical in creating a perfect “Spalla” look and fit. An Off The Rack garment rarely hits all the checkmarks, and my experience is that other MTM providers don’t specialize in Spalla Camicia shoulders, and rather focus on padded shoulders.
• All our jackets are either half-lined or unlined, built with beautiful craftsmanship, to further enhance “wearability” and a sleek look.
• We offer a selection of de-constructed, half and fully canvased suits that all sits very naturally on your body. Comfort is key for work and for play!
• No shortcuts – only using great material such as high quality trimmings, genuine horn buttons, Bemberg lining and fabrics from proven mills such as Reda, VBC, Loro Piana and etc.
• Design with a choice – we offer different designs for pants/jackets where you select your desired combination, completing the suit by selecting a fabric of your choice.

But hey, there are many great providers out there both for OTR and MTM suits, yet once a day has its own corner. Once a day is like having your favorite suit, say a Boglioli, crafted for you. Most of the times, a suit like that would fit well over the shoulders, but perhaps be too narrow over the chest, which is the case for most men

XO
Karin

 

[once a day]

Good luck, Karin.

Out of curiosity, to what extent can the pattern be manipulated? The jackets pictured above have a number of "fashion forward" details that might not be too popular with the iGentry: very slim lapels, extremely high buttoning point, &c. Are more classic patterns a possibility?

Thanks Marsay for your support! A bit nervous here as we Swedes have a very humbling history of maiden voyages for grand projects

The plan is that we currently roll out three jacket designs with our signature Scandinavian design, focusing on minimalistic and understated details. The one featured here is our Style no.1, while no.2 and no.3 have different positioning of the buttons. However, we currently only offer jackets with a rather sleek and notched lapel. Since it is MTM, the garment would be adjusted to your specific measurements yet the overall design remain the same. The model on the picture features a quite short jacket, which adds to the overall look. For a more traditional look, we would recommend a more prudent jacket length.

We will work with seasonal collections for design and fabrics, also looking to add a no.4 and 5 to the jacket collection. That’s why I’m launching here on SF so I can get good feedback on which designs to add. I’m already mapping for a dressy Neapolitan jacket. I love to hear your suggestions

XO
Karin

 

[once a day]

Hopefully it's on price because I'm not seeing any specifics on quality and construction.

Starro who doesn’t love great value

Our price is very competitive and essentially depends on the fabric selected. A VBC suit starts from USD 1,050 including shipping and handling. No gimmicks, no hidden fees, just fun online shopping. Please check out the answer above to GBR for more details on our products. Thank you so much for your support and interest!

XO
Karin

 

[once a day]

Good luck with your launch!

Thank you so much for your support bry2000!

XO
Karin

 

[Marsay]

I’m already mapping for a dressy Neapolitan jacket.

 

[Anden]

Hej Karin. Fun to see a new Swede on the block. Good luck!

Andreas

 

[once a day]

Great – thanks again for your support and feedback! Stay tuned for our launch I Feb

 

[once a day]

Hej Karin. Fun to see a new Swede on the block. Good luck!

Andreas

Thanks, always a pleasure running into a fellow stylish Swede.

 

[GnarlyBear]

Where are the suits made? In Sweden?

 

[once a day]

Hey there @GnarlyBear,

Great question, as I spent over 2 years finding the right partner for crafting the suits. Since once a day use established Italian mills for fabric, Bemberg lining, genuine horn buttons and High quality trimmings – We needed a partner that adhere to highest standard of workmanship, attention to details and social ideals we stand by. Our chosen partner is a factory in China with more than 30 years’ experience of crafting premium suits with great quality, and also is aligned with our values and beliefs .

Living in Hong Kong we are able to visit the factory on a regular basis for close and personal relationship with the team. As a boutique play, we are happy and fortunate to have found this partner, who also happens to be working with some of the most known suit brands in the world.

We have a fit guarantee, so give it a try! You won’t be disappointed.

XO
Karin @ once a day