Sipreano
Member
- Joined
- Apr 29, 2011
- Messages
- 24
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- 0
Definitely overpriced. A lot of companies are going that route and it seems to be the best way to make a profit: Drop quality. Raise prices. Add more marketing to hype it up -> People are still buying it
If i lived in the states i would definitley refuse to buy ovepriced DMs or Solovairs. For boots would rather get something like this: http://www.chippewaboots.com/boots/classics/25260
They also offer different widths.
What's worse is the absurd price you now pay for this poor-quality footwear. And this is the bog-standard stuff; nothing fancy. For example:
Made in China 8i DM: £100
Made in England 8i DM: £180
These boots cost less than half of that four years ago. Seems to me that (even allowing for the VAT increase from 15 to 20%) they have been inflating their prices ready for the sell-off of the brand (just as FP, Sherman, British Rail etc did).
Contrast that with NPS:
Made in England 8i Solovair: £110 (but they were only £80 last year!).
My worry is that the Solovair brand is going the same way as Dr Martens. Their new web site is beginning to look like a clone of the DM site (similar videos, marketing bumph etc).
Definitely overpriced. A lot of companies are going that route and it seems to be the best way to make a profit: Drop quality. Raise prices. Add more marketing to hype it up -> People are still buying it
If i lived in the states i would definitley refuse to buy ovepriced DMs or Solovairs. For boots would rather get something like this: http://www.chippewaboots.com/boots/classics/25260
They also offer different widths.