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I have been hearing similar things for a the last 2-3 years. Cartier and Rolex went through a period when they ended their relationships with several hundred authorized dealers in the US, in favor of putting their watches with big chains that do not discount or opening boutiques. Other brands have opened boutiques or are opening "boutiques within" ADs. One AD I used to deal with years ago which carried brands such as Rolex, Cartier, GO, Patek, IWC, JLC, AP, Chopard, Tag, is basically down to Omega (which it brought in to try to make up for lost ground when Rolex terminated its relationship with them), GO, Tag, and an in house boutique for Patek. You used to be able to get great deals there but not anymore.I had an excellent chat with one of the leading secondary market sellers yesterday. One thing he mentioned is that the dealer margin for many high end watch brands has withered away to a mere 30%. This has dovetailed with the move to branded boutiques. Combine this with increasing crackdowns on state and local sales tax evasion, it's going to be very difficult to get any deal from an AD, unless they are stuck with stock and need cash ASAP. And at that point they'd rather do a bulk sale. That benefits the secondary market.
I have been hearing similar things for a the last 2-3 years. Cartier and Rolex went through a period when
I often wonder if AD's are forced to sell at list price how long some will last. What is the point in buying a new watch from them, when some boutiques offer extended warranties, a free 1st service if you buy from them, and preferred access to difficult to obtain models or boutique editions (AP)? I think AD's will always survive in more remote areas where it doesn't make sense for a company to open a boutique, but they are going to squeeze many of them out of major cities and markets.
And it also means never, ever **** with Rolex.