Thom Browne's Pitti Uomo Show

[Gus]

I don't own any of his clothing, but this guy is a marketing/promotional genius.

He continues to come up with concepts that get attention and press based upon a very simple concept that he executes very well.

My first thought when I saw this was , "How much did this cost"? I'm sure a lot but probably a lot less than a few full page ads in major fashion magazines and with a lot more impact.

Good move Thom. I tip my marketing hat to you!

http://www.wwd.com/fashion-news/fash...924039/1924190

 

[chorse123]

Pitti Uomo has recently lost a few big name exhibitors. I don't know anything about it, but it wouldn't surprise me if the show picked up a lot of the cost.

 

[edmorel]

I don't know, don't really see anything brilliant about dressing up 40-50 guys exactly alike (in somewhat boring clothes) and having them stand by desk. I think his other shows, where the models are wearing outlandish outfits or iceskating in tuxedo's with shorts is more visually and conceptually appealing.

 

[robin]

Reminds me of the Pitti Uomo robot display a couple years back, except that was actually cool.

 

[shoreman1782]

Originally Posted by robin

Reminds me of the Pitti Uomo robot display a couple years back, except that was actually cool.

Where's Berlin Report?

 

[TRINI]

Originally Posted by edmorel

I don't know, don't really see anything brilliant about dressing up 40-50 guys exactly alike (in somewhat boring clothes) and having them stand by desk. I think his other shows, where the models are wearing outlandish outfits or iceskating in tuxedo's with shorts is more visually and conceptually appealing.

Not disagreeing but apparently it was more than standing by the desk. Not that it's any more impressive, but they all sat, ate, worked, whatever in unison.

 

[Imperator]

Interesting, but hardly original. That said, I like it.

 

[robin]

More pictures: http://men.style.com/news/slideshow/0115BROWNE

 

[Get Smart]

from the pics, I LOVE this

 

[Nouveau Pauvre]

Originally Posted by Get Smart

from the pics, I LOVE this

+1

Really well-realized display of his aesthetic. Theatrical without the gumball machine absurdities of prior runway shows.

 

[lefty]

DP

 

[lefty]

Originally Posted by Get Smart

from the pics, I LOVE this

Me too.

lefty

 

[LabelKing]

Maybe it's going to be an orgy.

 

[minus]

I think it was pretty damn cool. IMO, it's a distillation of the aesthetic to it's most pure interpretation. Pretty brilliant.

 

[SoCal2NYC]

Fantastic