Retri
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What is it about Ivy that appeals to South Koreans?
Most likely the LARP'ing angle.
Last edited:
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What is it about Ivy that appeals to South Koreans?
Bit of that going on for sure.Most likely the LARP'ing angle.
America is the great satan
-me as i start my new clothing line based on mujahedeen rebel attire
Right. Especially as South Korea goes into open market capitalist overdrive.I would also say the big logo trend has died down in asia but the need for wealth and class hypersignaling has not.
Judging from the "tagged" section on the Drake's instagram, Hill is making some major coin in SK. Notice how they've pivoted the editorials all of a sudden to focus on that segment of the market as well. They seem to be after a hip urban crew with some pretty serious disposable income.Right. Especially as South Korea goes into open market capitalist overdrive.
"Follow the money." They took that literally.Judging from the "tagged" section on the Drake's instagram, Hill is making some major coin in SK. Notice how they've pivoted the editorials all of a sudden to focus on that segment of the market as well. They seem to be after a hip urban crew with some pretty serious disposable income.
Post-Covid anyway that's their target market. Stuffy British professionals are out, the young and wealthy of the global cities are in. It makes sense, Drakes has always built this image of relaxed, down to earth elegance and luxury that appeals to 28 year olds who eat out every night and are partying on someone else's dollar. Alex Delany's instagram (@alex_delany) is what comes to mind as the ideal Drakes customerJudging from the "tagged" section on the Drake's instagram, Hill is making some major coin in SK. Notice how they've pivoted the editorials all of a sudden to focus on that segment of the market as well. They seem to be after a hip urban crew with some pretty serious disposable income.
For what it is worth, I found myself in old StyFo friends Unipair (where I still cannot fit in anything as they stop at a UK 9.5) in Seoul a week or so ago, who let me know they are the SK licensee for Drake's , and they have a Drake's shop up the street. Only one wall was ties and scarves and squares (i.e, where Drake's has been) while the rest of the shop is everything else - seemed to be a fair bit of MTM going on. Store was probably only 200ish square feet, but had a cool vibe. I bought yet another wool silk square which I probably don't need