The unofficial Drake's London Appreciation Thread

[Retri]

What is it about Ivy that appeals to South Koreans?

Most likely the LARP'ing angle.

 

[Beckett2]

Most likely the LARP'ing angle.

Bit of that going on for sure.

 

[Phillip Dean]

America is the great satan

-me as i start my new clothing line based on mujahedeen rebel attire

But in all seriousness, there’s a recently published photo book called Afghan Style that goes into this and it is excellent.

 

[circumspice]

Another aspect for Seoul + Ivy: if Ivy ever made sense from a climate perspective for Boston/Providence/NYC/Dartmouth... , it would make sense for Seoul, whose climate is pretty similar to that of Boston - winters cold to bitter, summers can be very humid, May and October can be glorious

 

[sushijerk]

I would also say the big logo trend has died down in asia but the need for wealth and class hypersignaling has not.

 

[Beckett2]

I would also say the big logo trend has died down in asia but the need for wealth and class hypersignaling has not.

Right. Especially as South Korea goes into open market capitalist overdrive.

 

[Beckett2]

Right. Especially as South Korea goes into open market capitalist overdrive.

Judging from the "tagged" section on the Drake's instagram, Hill is making some major coin in SK. Notice how they've pivoted the editorials all of a sudden to focus on that segment of the market as well. They seem to be after a hip urban crew with some pretty serious disposable income.

 

[Beckett2]

Like this provocative fellow!

 

[Beckett2]

The kid's not quite sure about being roped into all this emotional marketing, though. He'd rather be at the park. He's feeling a little stifled by the tendrils of capital draped around his neck.

 

[FlithyButler]

We need to go back to the old religions; these modern cults are truly the *banality* of evil (very much emphasizing the banal).

Edit: and we are on page 666 of this thread - excellent.

 

[sussi]

Judging from the "tagged" section on the Drake's instagram, Hill is making some major coin in SK. Notice how they've pivoted the editorials all of a sudden to focus on that segment of the market as well. They seem to be after a hip urban crew with some pretty serious disposable income.

"Follow the money." They took that literally.

 

[Retri]

The bit about the primary school teacher decked out in Drake's head to toe cracks me up. How does a primary school teacher afford 400 US$ scarves and 1000 US$ cotton jackets? It's all so tone deaf and fundamentally disingenuous one suspects - or at the very least hopes - that it is purely written with tongue in cheek by now.

 

[sydneycider]

Judging from the "tagged" section on the Drake's instagram, Hill is making some major coin in SK. Notice how they've pivoted the editorials all of a sudden to focus on that segment of the market as well. They seem to be after a hip urban crew with some pretty serious disposable income.

Post-Covid anyway that's their target market. Stuffy British professionals are out, the young and wealthy of the global cities are in. It makes sense, Drakes has always built this image of relaxed, down to earth elegance and luxury that appeals to 28 year olds who eat out every night and are partying on someone else's dollar. Alex Delany's instagram (@alex_delany) is what comes to mind as the ideal Drakes customer

 

[Phillip Dean]

*sees a member of this thread post a Drake’s fit
wow great look!
*sees a Korean in a Drake’s editorial
eww gross late capitalism!

 

[circumspice]

For what it is worth, I found myself in old StyFo friends Unipair (where I still cannot fit in anything as they stop at a UK 9.5) in Seoul a week or so ago, who let me know they are the SK licensee for Drake's , and they have a Drake's shop up the street. Only one wall was ties and scarves and squares (i.e, where Drake's has been) while the rest of the shop is everything else - seemed to be a fair bit of MTM going on. Store was probably only 200ish square feet, but had a cool vibe. I bought yet another wool silk square which I probably don't need

Sometimes a cigar is just a cigar. The current Drake's Seoul location is not the one I was describing above. Whether the current incarnation is Drake's funded, Unipair funded or some combination thereof, it clearly is in Drake's interest to make some noise about it. Also, the new store is probably 2, 2.5x the size of the prior one, so it is quite possible whomever the financial backers are just possibly know what they are doing