The unofficial Drake's London Appreciation Thread

[Psyko]

I don't think that's true. As a definition, I think lookbooks are just a collection of cool images. But some brands can use that opportunity to show people how to wear their clothes. Others can use it as an inspiration for a mood. Others can put up some outlandish thing for creative expression.

I don't think Craig Green actually expects anyone to walk down the street looking like this

View attachment 1514813

I remember having exactly the same discussion a while ago.

I guess lookbooks exist on a continuum from avant garde and very experimental combinations of clothes to more standard combinations of clothes, which are examples of how to wear the garments (which is way more usual). I'd put the ALD collab more on the "standard combinations" side of the continuum.

I mean, it wouldn't even be that weird to interpret the Craig Green picture as him wanting you to wear all black, and specifically the black pants, black shirt and black hat on the picture.

Anyways, there are as many ways to interpret a lookbook as there are people looking at it. None are more correct than the others, but some might be more closely related to the brands intentions. But one looses control of how the lookbook is interoreted once it's out in the ether.

And, when I come to think of it: I have actually given my 20 year old younger brother two sport coats so that he could wear it with sweatpants ALD-style.

 

[CGN_Bonvivant]

I think it's like most collabs. The younger brand gets heritage cred, which helps justify higher prices. The older brand gets to look cool and hopefully gets to find a new market. It's like ALD's collabs with Woolrich and New Balance. The traditional customers for those brands aren't trying to buy ALD. But hopefully the ALD customer considers something from the older brand.

Well said!

 

[polyfusion]

Went into drakes today and had a look at all the new stuff. For me the Green double breasted ALD/Drakes suit was pretty spectacular. Beautiful fabric beautiful colour. Pictures and styling don’t do it justice , also feels like a spring suit as it’s a light linen Woolf blend but total knockout.

 

[cchen]

I agree with the sentiment - I don't get the collaboration at all. And I do these kind of collaborations for my professional work now. I can see why Drakes would participate but ALD doesn't need Drakes to do this. At the end of the day, the product was not compelling either. A meh for me

 

[sushijerk]

If they could have done a silk scarf print of mughal warriors playing 90s era nyc street ball that would be sick.

 

[dieworkwear]

If they could have done a silk scarf print of mughal warriors playing 90s era nyc street ball that would be sick.

I would buy that.

 

[nycs10011]

Went into drakes today and had a look at all the new stuff. For me the Green double breasted ALD/Drakes suit was pretty spectacular. Beautiful fabric beautiful colour. Pictures and styling don’t do it justice , also feels like a spring suit as it’s a light linen Woolf blend but total knockout.

This was the standout piece in the look book to me. Not sure I'm in for the full suite at $2k, but I will at least try and see it in person.

I also like the Tattersall pattern "fun" shirt but would probably just prefer another Drake's tattersall color combo. The orange and blue one I picked up a few years ago is a F/W staple for me.

 

[othertravel]

looks like archive sale coming back soon. Popped up on Facebook.

 

[dalevy]

I bought the green chore jacket. I always liked the drake’s chore jackets just thought they were a bit plain for the usual price. I like cord accents on this one. Could do without the ALD patch placement but I’ll see when it arrives. Might just take it off.

 

[smittycl]

I bought the green chore jacket. I always liked the drake’s chore jackets just thought they were a bit plain for the usual price. I like cord accents on this one. Could do without the ALD patch placement but I’ll see when it arrives. Might just take it off.

I liked the yellow one but didn't need it. Must only have been a few available as it went fast in 42.

 

[dalevy]

yellow one was good too although i thought the buttons were too contrasty. Definitely didn’t need this but didn’t have anything similar in green. The brown I thought was meh. Especially with the patch looked too much like a carhartt.

 

[upflup]

Well that didn't take very long

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[kongmw]

Well that didn't take very long

Aime Leon Dore X Drakes Graphic Tee White Size Small Sold Out | eBay

Find many great new & used options and get the best deals for Aime Leon Dore X Drakes Graphic Tee White Size Small Sold Out at the best online prices at eBay! Free shipping for many products!

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lol I was literally just typing up a reply about the same thing. And the cap too!

 

[dalevy]

The caps were on grailed before the public drop.

 

[polyfusion]

I don't think that's true. As a definition, I think lookbooks are just a collection of cool images. But some brands can use that opportunity to show people how to wear their clothes. Others can use it as an inspiration for a mood. Others can put up some outlandish thing for creative expression.

I don't think Craig Green actually expects anyone to walk down the street looking like this

View attachment 1514813

I’m not sure if it was the intention, but this image really made me laugh.

I think one of the reasons the ALD / drakes collaboration can feel a bit jarring for a classic menswear fan is that for most of us, and I count myself in this category, I don’t really trust most more straight youth orientated (fast) fashion. Not because I’m old, which I’m not, or conservative, which I’m also not, but because I associate it with bad quality, cuts that don’t work with most of my wardrobe, and ideas that date quickly. Been there done that, and wasted a lot of money.
So having found my style a bit more in recent years around tailoring, I’m naturally a bit suspicious of an image showing sweat pants and tailoring. It reminds me of a less stylish, more self conscious me, pushed around by fashion brands trying to hawk things to me I will discard in a year. It makes me at least slightly doubt drakes, question the quality, and wonder if I’ve been suckered into a trend I thought I’d escaped. At least for a split second.
Not I’m not saying that’s how I feel, but i think many classic menswear enthusiasts can look at that look book and wonder if they’ve wondered into the right shop for at least a moment.

But with that in mind, I do also really appreciate a lot of what they’re doing here - showing some more diversity in the drakes brand is something I’m 100% down for. The old Etonian on the weekend, or the Wall Street bro ‘s Connecticut weekend getaway vibe can be seriously off putting to me at times. Equally , take a walk down saville row and there are more vacant shops there than ever now- tailoring has done a poor job of evolving with the times in general whilst staying true to its roots. It’s great to see Drakes constantly expand the horizons of a classic menswear wardrobe.