The unofficial Drake's London Appreciation Thread

[clemente21]

You know, those classic menswear aficionados who like their tailoring infused with sweatpants and terrycloth jumpsuits

Yeah. I feel so old and cranky not liking this... but I just don't get it

 

[theMagician]

This iterration is much worse than the last collab aside from the chore jackets. The dark green is particularly nice and the heavy moleskin seems like a perfect material for this type of garment. There goes my 400 pounds

 

[TheShetlandSweater]

But 20oz cotton sweatpants.

 

[othertravel]

I like the DB jacket. That said, at $2k you’re entering Zegna pricing for an SC.

 

[othertravel]

Just checked the UK site, and the DB jacket is about 50% cheaper.

 

[vanmosh]

I don't really understand who this collaboration is supposed to appeal to

I think it's like most collabs. The younger brand gets heritage cred, which helps justify higher prices. The older brand gets to look cool and hopefully gets to find a new market. It's like ALD's collabs with Woolrich and New Balance. The traditional customers for those brands aren't trying to buy ALD. But hopefully the ALD customer considers something from the older brand.

There's a lot of current ALD customers who say they've "graduated" from Supreme and eventually they will most likely graduate to something else as the ALD hype dies down or they get older and the disposable income increases. Whether they make the jump to Drake's or something like Bode is a different story but to DWW's point there's no harm in Drake's planting an early seed.

 

[clemente21]

There's a lot of current ALD customers who say they've "graduated" from Supreme and eventually they will most likely graduate to something else as the ALD hype dies down or they get older and the disposable income increases. Whether they make the jump to Drake's or something like Bode is a different story but to DWW's point there's no harm in Drake's planting an early seed.

Totally. I get the "brand awareness" advantages to both sides, but it strikes me that there must be a way to do that and still produce actual clothing that is coherent and useful and isn't extremely expensive suit jackets with matching sweatpants.

 

[dieworkwear]

I personally wouldn't wear a sport coat with sweatpants, but this photo of Diana remains undefeated

Personally don't think lookbooks are meant to be literal. It's not an instruction book. If you don't like sport coats with sweatpants ... dont wear sport coats with sweatpants?

 

[clemente21]

I personally wouldn't wear a sport coat with sweatpants, but this photo of Diana remains undefeated

View attachment 1514775


Personally don't think lookbooks are meant to be literal. It's not an instruction book. If you don't like sport coats with sweatpants ... dont wear sport coats with sweatpants?

I don't think this is a lookbook issue. It's a small capsule collection that could be used to find a common ground; I don't think it's unreasonable to look at it in a vacuum and try and find ways for the pieces to work together.

 

[dieworkwear]

I don't think this is a lookbook issue. It's a small capsule collection that could be used to find a common ground; I don't think it's unreasonable to look at it in a vacuum and try and find ways for the pieces to work together.

Not sure I understand what you mean. Can you elaborate?

 

[bry2000]

If you did not like Nautica or Tommy Hilfiger clothing from the 1990s that ended up at discounters like Marshalls and Burlington Coat Factory, you probably won't like ALD either.

 

[clemente21]

Not sure I understand what you mean. Can you elaborate?

As in, I totally agree that a lookbook doesn't have to be prescriptive - it's an aesthetic promotional tool, not a permanent style post. But I don't the same applies to a collaboration between two brands, in that case the goal (while also promotional, as discussed above) is surely the assertion that there is a common ground between the two that can be worn coherently. But if the best pairing of those two worlds is a suit jacket and sweatpants, that seems like it's a lost opportunity.

 

[dieworkwear]

As in, I totally agree that a lookbook doesn't have to be prescriptive - it's an aesthetic promotional tool, not a permanent style post. But I don't the same applies to a collaboration between two brands, in that case the goal (while also promotional, as discussed above) is surely the assertion that there is a common ground between the two that can be worn coherently. But if the best pairing of those two worlds is a suit jacket and sweatpants, that seems like it's a lost opportunity.

Got it. I suppose I just think of lookbooks as a collection of cool images and nothing else.

 

[mbb355]

Got it. I suppose I just think of lookbooks as a collection of cool images and nothing else.

I think lookbooks are a little more than that. I think they're meant to inspire customers as to how to wear a particular brand's pieces--what pairings look best together, what are some combinations that the average customer might not have contemplated, and so on. So when a brand releases a lookbook that evokes not inspiration but revulsion and a feeling that the brand is betraying the very identity that makes it great, I think the customer may be justifiably frustrated at the brand.

 

[dieworkwear]

I think lookbooks are a little more than that. I think they're meant to inspire customers as to how to wear a particular brand's pieces--what pairings look best together, what are some combinations that the average customer might not have contemplated, and so on. So when a brand releases a lookbook that evokes not inspiration but revulsion and a feeling that the brand is betraying the very identity that makes it great, I think the customer may be justifiably frustrated at the brand.

I don't think that's true. As a definition, I think lookbooks are just a collection of cool images. But some brands can use that opportunity to show people how to wear their clothes. Others can use it as an inspiration for a mood. Others can put up some outlandish thing for creative expression.

I don't think Craig Green actually expects anyone to walk down the street looking like this