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Margaret Howell/MHL

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Nah. (A) this season not lot hit with me tbh and (B) I could have sworn it came with a step change in price.

(I know it's always been expensive and I know everything is expensive here now, but mhl is starting to feel wild let alone mainline...)

On the other hand, I did go to the sale in the sale shop and it banged. They had good stock of nice things at (it's all relative) decent prices. As someone mentioned, they stock stuff left over from a year ago.

And the staff and general energy are lovely.
Specifically I bought this iteration of the mainline basic shirt. Had to come back for a second viewing before I copped it, but I love it

Image half-inched from tres bien
 

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sandmountain

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Found some new spring summer 2024 looks. I was only able to find these, which is odd, because in the past I was able to find all the looks. If I had to guess maybe these are the new arrivals which should arrive (be online) next week.

I found some more looks (mainly MHL) this morning.
 

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sandmountain

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A few more…
 

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sandmountain

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Lookbooks in Japan (for Spring 2024) are out:



Looks like there’ll be some new Mizuno pieces this season. The “lightweight nylon poplin coat” for women in this dark purple colour looks particularly appealing.
 

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catchh

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Found a few more new looks as well (not sure how come they’re not being added all at once like previous years):
 

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sandmountain

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UK lookbooks are out for mainline and MHL:



And so are the campaigns:


 

catchh

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Selling my BARBOUR ENDURANCE JACKET LIGHTWEIGHT VENTILE KHAKI in size small, like new condition, worn a handful of times if anyone is interested? $400 shipped within NA
 

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sandmountain

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Looks like the new Mizuno capsule collection is going to be released tomorrow (in Japan). From what I gather, it is comparatively quite a large collection (40 items?) of jackets, coats, shorts, trousers, jumpers, long-sleeve jerseys, t-shirts, tank tops, bags, shoes and socks. It will be sold in Margaret Howell and Mizuno stores and online in Japan, not sure about Margaret Howell stores in UK/abroad yet. A lot of it is available for preview with more to be released in April, I believe.

 
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sandmountain

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And here’s the campaign and lookbook for the Mizuno collection on the Margaret Howell Japan website:


 
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sandmountain

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AW24 Collection Preview


Looks nice, is that some eyewear this season? (On a related note, still have (and wear daily) a pair of the Cutler and Gross sunglasses from 2015.)
 

illiterate

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catchh

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From Vogue on the new aw24:


Margaret Howell is allergic to branding, so it was a surprise to see a monogram sneak its way into her fall collection. That said, it was more of a cipher than a logo, comprising a tiny “MH” written in her own hand and stitched on the pocket of a vegetable-dyed shirt. The brand’s head of menswear, Ioannis Cholidis, had persuaded Howell to experiment after having discovered a similarly adorned pocket on a pair of raspberry silk pajamas in the archive. It took several goes to get the handwriting correct. “It is odd when you’re consciously writing, something always goes awry,” said Howell during an appointment in Paris. “When I was a child, we used to have transfers that you ironed onto the fabric and then embroidered on top. Now that was a long time ago.”

The venerable British label also has a new managing director, Caroline Attwood, who takes the baton from Richard Craig, a company veteran who steered the ship for 34 years and has now retired. Most recently CEO of handbag label Ally Capellino, another resolutely un-shouty British brand, Attwood’s CV merges product and commercial stripes, with spells at Mulberry and Anya Hindmarch. Having joined in November 2023, she’s still in full immersion mode, from exploring the basement beneath the Wigmore Street store in London (“There are some beautiful pieces of furniture being stored down there!”) to meeting key partners in Japan, where she travels next month. Where does she see key opportunities for this much-loved brand? “It’s early days, but I think there are lots, from stores in different markets, thinking about developing collections for wholesale, the homewares side, and behind the scenes in terms of infrastructure and setting things up for the future. For me, it’s the dream job,” she said.

If things are changing at the top, it was reassuring to see that only the tiniest tweaks have been made to the collection. The headlines: Trousers were a little slouchier for fall, with a baggy leg and hems that pool at the ankle rather than turn up; meanwhile waists were a touch more defined, with waxed-cotton raincoats cinched with leather belts, for instance. Elsewhere the collection was a ramble through the practical, pleasingly polished lineup of wardrobe heroes MH fans know and love. Some favorites: a reversible shearling waistcoat, made in London, and surprisingly lightweight; a British wool cropped bomber jacket from the MHL line; a pair of long corduroy shorts adapted from the archive to give the impression of a chic French culotte; a superchunky cotton-cashmere scarf; and a peaked-lapel narrow black blazer in British barathea. Oh, and that blue-gray shirt signed “MH”—a relaxed button-up with IYKYK flair.”
 

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