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No Dodgers stuff and we're cool Mike.
EPAULET SANTA MONICA
Hey guys!
I can't believe that it's taken so long for me to make this announcement... but yes... this Fall will be the launch of our first West Coast boutique.
Our address is going to be 1133 Montana Avenue in Santa Monica. e're taking over a sublease from "Pasha Fine Jewelry." They still have their name on the awnings if you drive by. Adele and I are personally moving out here to open the shop, so you'll see plenty of us at the store. The grand opening date is planned for the 2nd or 3rd week of August - largely dependent upon when we get our merchandise in.
This has been in the works for a while. Anyone who speaks to me knows how much I love LA. We've been making our chinos here for years, and it's always been a pleasure for me to visit. Our trunk show last Fall was a huge success (despite my pain-in-the-ass downtown location), and we thought that it was time to have a presence here. The store is going to be a nice manageable size (1000sq feet) that will give it the same personal vibe as our NYC shops.
The Santa Monica spot came after a lot of deliberation. We looked in a lot of locations: Downtown, Echo Park, Silverlake, Melrose, Hollywood, etc. We wanted a similar vibe to our NYC shops. A nice neighborhood location and a comfortable place to walk around was crucial. Our Lower East Side shop is largely a destination, and very few of our customers actually live in that neighborhood. But guys feel comfortable trekking out there because there's a great food and nightlife scene in the LES. I'm hoping that they'll feel the same way about the shop on Montana. There's a lot of great restaurants around. The beach is down the block. We're good friends with the Unionmade guys, and they're not far away at the Brentwood Country Mart. The 3rd Street Promenade is there in case you need an Apple computer or Hollister cargo shorts (I keed, I keed). And parking is easy. There's cheap and pretty much always available meters out front, and free residential parking alongside Montana. Overall, it's a really pleasant place to visit and made a day of things if you don't live close by.
Another exciting thing about a West Coast location is my access to the garment district here. You'll see a TON of product expansion from us in the next season. We'll have a lot of new product coming in, at all ends of the price spectrum. The LA garment center is excellent - especially for more casual basics - and I intend to use my close proximity to the fullest.
I'd love to hear any and all suggestions from guys in LA. Tell me what products you want, things you'd like to see, if the store hours work for you, feedback on the space.. anything. We'll certainly do a grand opening event and invite everyone. And we can host periodic trunks shows and meetups. We'll have a lot of product available for custom ordering and MTO work, and it would be great to give everyone an opportunity to see it in person.
And.... regarding sales tax. With a physical location here in CA, we will have to charge sales tax on both in-store and online purchases. Just having an affiliated business here tips that requirement - Amazon.com had to do it just because of their affiliates here. But that said - I hear ya. We'll put something in place to lessen the impact, I promise .
Mike and Adele are moving to LA for good?Congrats Mike and Adele! That's fantastic to hear. We'll miss you in Brooklyn, though!
Looking forward to new product coming out of the LA home base, too.
I can do this tomorrow! Too late in the day for me now, but just you wait.Does anyone have a fit picture(s) or can anyone link me to a fit picture(s) of these paired with some denim and also a picture with shorts as well. I can't try them on to see the look and I can't find any fit pictures so far.
Link - http://epauletnewyork.com/collectio...good-for-epaulet-horsehide-no-542-work-oxford
Awesome, I appreciate it!I can do this tomorrow! Too late in the day for me now, but just you wait.
Oh, I also have another question about these.. The page says I can expect them to fit a full size large, but I feel it would be a good idea to ask another person who owns them. If I'm a true 12.5 would an 11.5 be okay, since that's the biggest they have in stock anyway?I can do this tomorrow! Too late in the day for me now, but just you wait.