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I've known quite a few watch aficionados that are equally fanatical about not scratching their watches. I don't subscribe to that camp of thought.
Out of curiosity, are you equally "protective" of your bespoke clothing?
Watches are a hobby of mine, so their condition matters to me. I don't view my clothing the same way.
I'm generalizing ... but I'm not. How does the decoration of your Rolex movement compare to that found in a watch by Jaeger LeCoultre or Patek Philippe? Have you made such a comparison?
Well, if you're looking for the most finely decorated movement, Rolex is indeed a silly maker to turn to. However, Rolex watches do have legitimate appeals in terms of design, utility, and history. Watches like the Explorer I and Submariner are classic watches. It makes perfect sense that someone who collects watches and who wants an iconic, high quality sport watch would buy a Rolex.