Slaving over a hot scanner - fashion images from Esquire, August 1937

[Anthony Jordan]

Time to start thinking about your summer wardrobe, gentlemen...

Nice suit, although the hat leaves me cold...

Like the pale grey suit

A more sporting look

I find this an interesting series of ensembles, even though they don't do much for me, particularly the dinghy/beach suits, the terry robe cut rather after the lines of a polo coat(?) and the green shirt.

I very much like the grey suit with the welted pockets - I'm slightly surprised that the caption doesn't draw attention to the fact that it is a 3 roll 2. I'm also surprised by how slim the lapel appears. Carnation is a nice touch!

I would look at this one more as social history than a useful source of sartorial tips, although I would happily wear the maroon blazer (and the white flannels, of course - just not with a tweed jacket!) Location is Newport Casino, by the way.

Again liking the light coloured suit - interesting that they draw attention to the fact that it has a plain back, which I would have rather taken for granted.

And some advertisements which particularly caught my eye:

Interesting that about only three of the shirts are unimstakably double-cuffed. I would have expected a rather higher proportion.

Hope you enjoyed them.

[x-posted at AAAC and FL]

 

[Golf_Nerd]

Thanks

 

[versusqc]

Originally Posted by Anthony Jordan

A more sporting look

To the guy at the right -> SOCAL, is that you?

 

[Dewey]

I like the summer shirt collection:

Originally Posted by Anthony Jordan

No checks, more stripes than solids, plenty of bold stripes, and no shirts with more than one color except the one in the front, which looks to be salmon with thick brown stripes.

I'm curious about what color correction the photo needs, if any. There looks like a bit of a yellow tinge to the whites. Still about 20% of those shirts must be brown or brown striped. And the colors look a lot more muted than what we see today. No bright yellow or french blue.

 

[grimslade]

I love those shoes.

 

[Dewey]

Originally Posted by grimslade

I love those shoes.

All of them?

 

[Manton]

Originally Posted by Dewey

All of them?

I assume he meant the shoe in the ad, and I agree, really gorgeous.

 

[Star]

Its a shame such relaxed suites, colors and combinations are not the norm today. I don't think, rather I know I would standout if I deviated away from a daily dark suite in my village of 4million.

 

[Biscione]

I find it interesting how many dress shirts that were popular back then even in relatively conservative dress would now be generally frowned upon.

I might add that the shoe in the advertisment is something that would be worthwhile getting copied by a cobbler. That's a cool design that couldn't be found anywhere today.

 

[cheessus]

That shoe looks awesome. All the pants, not so much.

 

[Chips]

Great looks, but I find it odd that nearly every illustration depicts a man who looks as if he is 6'7".

 

[ccffm1]

Those shoes are really drop dead gorgeous. Thanks for the inspiration, Anthony Jordan.