This might be a dumb question, but why don't more stores do lookbooks? These two shots from Mr. Porter are like night and day. They're both showing an Oliver Spencer jacket, but the styling and photography of the "lookbook" (actually just a photo to accompany a feature on William Gilchrist) is so much better than the product shot. Assuming you know someone photogenic, and can hire a photographer for like $500, wouldn't it be pretty low cost for a store to put together a lookbook every season? You could do the color correction yourself (maybe not something super professional, but it's not that hard to learn) This feels so much better than a product shot.