yunBW
Senior Member
- Joined
- Dec 26, 2015
- Messages
- 739
- Reaction score
- 168
I think the easiest way to to let retailers in “popular” city that don’t have their bountique to carry their stuff, so at least people who shop or want to buy to have somewhere to try in person or see the brand. I don’t understand why they have so have bountique and retailers in France and Japan (when it’s already popular and these countries are really not that big...). Also, their online presence is almost to non when you search JMW on YouTube or google there’s really few stuff about it. I really don’t understand the people who’s in charge of the brand is doing about brand.The price can maintain. Their problem isn't their price. Their problem is that they have failed to build any kind of brand image. For a brand that is as old as they are, they are barely known.
The new direction they are going in with their shoes seems to be an attempt to appeal to a "younger" crowd and follow the trend that other brands are following with putting their logo all over casual wear. However, I did see that JMW now has a pair of evening shoes that has their logo in large print on the top. Looks tacky.