The unofficial Drake's London Appreciation Thread

[trg12]

Do you guys wash Games cotton suits in the machine? Have you noticed shrinkage (particularly for cotton-linens)?

 

[Dan Dynamic]

Delete

 

[Treble]

Did this get discussed? Nothing new / standout but this kind of editorial sums up what works about Drake's for me.

Drake's Perennials 2022: The Lookbook

Introducing the 2022 lookbook for the Drake's Perennials collection, our vision of a year-round collection — the staples and timeless go-tos that comprise a classic Drake’s wardrobe. Worn by an eclectic group of friends, colleagues and collaborators.

www.drakes.com

 

[Dan Dynamic]

Did this get discussed? Nothing new / standout but this kind of editorial sums up what works about Drake's for me.

Drake's Perennials 2022: The Lookbook

Introducing the 2022 lookbook for the Drake's Perennials collection, our vision of a year-round collection — the staples and timeless go-tos that comprise a classic Drake’s wardrobe. Worn by an eclectic group of friends, colleagues and collaborators.

www.drakes.com

Same thoughts. Nothing new. The thing with letting the corner of one of the shirt collar "pop up" though, feels like I've seen it a thousand times now.

 

[Treble]

Same thoughts. Nothing new. The thing with letting the corner of one of the shirt collar "pop up" though, feels like I've seen it a thousand times now.

To be fair this is the 'perennials'. Interested to see what comes out as part of whatever counts as their AW collection - expecting weird colour blocked knits, fair-isle or Norwegian in weird patterns etc.

 

[Dan Dynamic]

To be fair this is the 'perennials'. Interested to see what comes out as part of whatever counts as their AW collection - expecting weird colour blocked knits, fair-isle or Norwegian in weird patterns etc.

Yes, they usually excel in their AW lookbooks. I am looking forward to it.

 

[henrip]

I found this Perennials lookbook to be interesting as an idea and actually suprinsingly inspirational. I liked the idea of models’ own worn in clothes and it felt like the styling was their own and not by someone else (might not be completely true but that’s how I felt while sipping morning coffee and suffering a terrible hangover 😅… Drake’s saved the day). Nice to see women in the lookbook as well!

 

[GabrielJF]

What do you think - if anything - of their continuous use of shop staff in their marketing and lookbooks etc?

 

[wahnamhong]

What do you think - if anything - of their continuous use of shop staff in their marketing and lookbooks etc?

I think it’s great that they use normal people for shoots instead of only models. Tall, short, skinny, overweight - always great to see.

 

[Zerase]

What do you think - if anything - of their continuous use of shop staff in their marketing and lookbooks etc?

I like it. So much more relatable to see normal people than to see the 185 cm 71 kg model that wears a size 36 jacket and 30 trousers on every add you see.

 

[nprose]

I think the idea of a lookbook where people are wearing clothes they've already owned and worn well is a great concept. Also, am I crazy or did they drop the prices of "perennial" items?

 

[thatboyo]

I think the idea of a lookbook where people are wearing clothes they've already owned and worn well is a great concept. Also, am I crazy or did they drop the prices of "perennial" items?

Are you on US site? I added a shaggy dog to cart and tried to check out and said my address isn't available and when I switched to US site price went up.

 

[Henry S]

I think the idea of a lookbook where people are wearing clothes they've already owned and worn well is a great concept. Also, am I crazy or did they drop the prices of "perennial" items?

Now they don't deduct VAT (worked before on the new website).
Sent them an email, and still waiting for an answer

 

[Bateman233]

What do you think - if anything - of their continuous use of shop staff in their marketing and lookbooks etc?

Puts me off. Not a fan. I prefer seeing the glamorized vision of an outfit. Gives me that "maybe I can kind of look like this beautiful ideal"....Instead, seeing a bunch of pudgy Peter Pans all wearing the same thing makes it all look unattractive. In general, not a fan of the shop boy culture with brands like Drake's or J Muesser. It all looks like cosplay. Are these guys even making enough to afford these clothes at regular price while also living in NY?

 

[wahnamhong]

Puts me off. Not a fan. I prefer seeing the glamorized vision of an outfit. Gives me that "maybe I can kind of look like this beautiful ideal"....Instead, seeing a bunch of pudgy Peter Pans all wearing the same thing makes it all look unattractive. In general, not a fan of the shop boy culture with brands like Drake's or J Muesser. It all looks like cosplay. Are these guys even making enough to afford these clothes at regular price while also living in NY?

Fair enough. But then they still use actual, glamorous, models. They tend to alternate/mix between normal people and glamorous people with subsequent look books.

Perhaps covid played a role as well. They used to travel a lot before covid hit, and then from 2020 on they did more and more shoots in London. So then it makes even more sense to use local people.

As an example, below pics imho could just as well have come from e.g. Burberry/Gucci/Hermes/Etc.