- Apr 10, 2011
- Reaction score
Certain not to be the same thing, but back in the day, before Brooks Brothers got bought out by Marks & Spencer, the sales associates there used to have a term called the "CU Customer." CU Customers were customers who would come in and asked to "see you." It referred to how Brooks Brothers customers had a very close relationship with their sales associates, sometimes even introducing their son as a new customer (which is why Brooks Brothers' vanity book is titled "Generations of Style," referring to how sales associates sometimes dressed generations of men in the same family).I also noticed that the label inside of the pocket, in addition to listing Mr. Di Pietro's old address also had below it, "CU," then a series of numbers. I didn't get around to asking, but I wondered what that was. My best, which isn't to say that it's very good, guess is that it was some kind of union designation, but I don't really have a clue.
Anyway, I always thought that "CU Customer" anecdote was a good reference point for how business used to be done at Brooks. I came into the store well after Marks & Spencer purchased it, so never had this experience. But it's a charming story.