Interview with Mark Cho of The Armoury - Monocle

[dragon8]

Very nice.

 

[Maccimus]

Mark should thank me for introducing the Armoury to Chinese forums.

 

[Fishball]

Originally Posted by Maccimus

Mark should thank me for introducing the Armoury to Chinese forums.

Which forum?

 

[Maccimus]

Two at least...He once showed up in one.

 

[maomao1980]

Originally Posted by Maccimus

Two at least...He once showed up in one.

links to both?

 

[smilenow]

Originally Posted by jrd617

I lost track of how many times the interview said "sort of" and "you know"


Math is not your strong point?

I thought the interview was good, I liked Mark's approach to selling clothes. Will definitely check it out when I finally manage to visit HK.

 

[Maccimus]

Originally Posted by maomao1980

links to both?

His first and only post in that forum...

Just curious, you guys speak Mandarin?

 

[Yika]

^^ Yes i do.

 

[dbc]

Originally Posted by Maccimus

His first and only post in that forum...

Just curious, you guys speak Mandarin?

Care to provide the link?

Thanks!

 

[Fishball]

Originally Posted by Maccimus

His first and only post in that forum...

Just curious, you guys speak Mandarin?

Mark do speak Catonese, and I think he know how to speak mandarin.
I speak Cantonese.

 

[Maccimus]

Originally Posted by dbc

Care to provide the link?

Thanks!

You can find it in the post if you read a little Chinese. Anyway it is a SW&D-style forum...
There is a MC-style forum but with only around 20 active members..

. You can google "suit6".

 

[maomao1980]

Originally Posted by Maccimus

You can find it in the post if you read a little Chinese. Anyway it is a SW&D-style forum...
There is a MC-style forum but with only around 20 active members..

. You can google "suit6".

LOL, whole forum has 300+ topics, no wonder Mark is in no hurry to open the Shanghai/Beijing branch.

 

[dbc]

Originally Posted by maomao1980

LOL, whole forum has 300+ topics, no wonder Mark is in no hurry to open the Shanghai/Beijing branch.

But that said, given how 80% of his clients are expats (who presumably don't frequent that forum since they don't speak or write Mandarin), there might be more people willing to buy from a Shanghai/Beijing branch.

The Alfred Dunhill House in Shanghai for instance, is very tastefully done and was decently crowded when I went last year. Granted, Dunhill is a much more famous brand than RJ or Liverano, but I think it's less bling-bling and more sophisticated than Gucci or LV (in its monogrammed form anyway).

 

[Maccimus]

Originally Posted by maomao1980

LOL, whole forum has 300+ topics, no wonder Mark is in no hurry to open the Shanghai/Beijing branch.

He still need to wait 5 or 10 years, when people realize suit is not for wedding only.

 

[Maccimus]

Originally Posted by dbc

But that said, given how 80% of his clients are expats (who presumably don't frequent that forum since they don't speak or write Mandarin), there might be more people willing to buy from a Shanghai/Beijing branch.

The Alfred Dunhill House in Shanghai for instance, is very tastefully done and was decently crowded when I went last year. Granted, Dunhill is a much more famous brand than RJ or Liverano, but I think it's less bling-bling and more sophisticated than Gucci or LV (in its monogrammed form anyway).

Dunhill is among the first few brands who entered Chinese market many many years ago. I bet that is the only reason the store is crowded.