Lotuspath
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- Jul 6, 2020
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How many different kinds of "catalog" (lookbook, catalog, volume 2, etc.) does RRL have? What's the difference between a lookbook and a catalog, etc.? Inquiring minds want to know...
Though there are earlier catalogs, RRL began numbering the catalog issues in the Spring 2016. The most recent Summer 2020 catalog (my sales associate told me he.will have a hard copy available this week) should be number XVI.
I have not seen a men’s “lookbook“ in quite some years, but I dI’d get a miniature Women’s Spring/Summer 2020 “lookbook” which is exclusively each individual page with one model wearing the apparel and no Item descriptions, This would be a true lookbook.
Ralph Lauren, or Double RL in particular, got burnt back in the Winter/Holiday 2014 with a Native American inspired online ad campaign (which I have seen described In print as a “lookbook”) because of claims of insensitivity to Native American culture. In the actual catalog Itself there Is a section called “Crazy Horse” but the offensive images in question do not actually appear. Here is the ad campaign and you can look up the controversy yourself. That was the last “lookbook” that I am aware. BTW, the company apologized.