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Highly misleading title, for both the article and the thread. The article even goes on to admit that the Gamarelli socks worn by the Swiss dandy cost $27 apiece. Quite some distance between $27 and $200, even in rhetorical terms.
He gets to the $200 socks at the end of the article.
those $200 socks would drop down to $20 each if they were mass-produced.