I have since become much more educated about clothing in general. It no longer makes any rational sense for me to purchase inferior designer goods when I can get top-end quality for a bit more. Not only that, but I have become much more tuned-in to proper fit, to the point where I wouldn't consider buying anything besides bespoke shirts and MTM pants. RTW just doesn't cut it. And for jackets, well it only took me one Borrelli to fall in love with the brand. Everything about the brand is just so much better than the crap produced by most designers." "So I don't think people are consciously or subconsciously conforming to the overall preferences of the board, but becoming more educated and developing a more refined sense of taste. They also learn to seperate their buying habits from the whims of fashion, which makes financial sense as well. Precisely my point.