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I would also love a wool Doyle, although probably not as much as I'd love a wool Teba.
@Epaulet - I know you're into photography - I've also meant to ask if the Doyle is named after Christopher Doyle. If not, I'm going to pretend it is.
You know, the snuff suede blouson and the ghost suede MA-1 in particular both seemed like such killer pieces at really reasonable price points. Sometimes I can look at a piece and try to reason out why I think it didn't move, but those two stumped me. The only thing I can think - and I'm admittedly grasping at straws here - is that the ribbed-hem bomber silhouette isn't necessarily as traditionally flattering to as many body types as tailored garments usually are.
@notwithit that's certainly true, although we did an excellent Suede sportcoat with Golden Bear years ago and it also bombed. I could have run one out of Portugal for $595 which was really nice, but honestly, I didn't see it being a success.
Ultimately we do good with things that we "own," and the Doyle is a great example of that. I strugged to get through 60 suede blousons in four months. With today's backorders, we've sold 150 Doyles in less than a week. We don't make the only French Work jacket, but we're making one of the best ones. Same with the White Tennis trainer.
The suede jackets were nice, but got caught in a strange midpoint. They're too expensive for customers on a budget. They're too delicate for guys who are into stuff that ages nicely and changes. And the branding wasn't there for someone who wants a piece from a more known maker. For the Blouson, many guys might get a $200 fast fashion or kickstarter one, or a $1000 Valstar one, but ours was right in the middle of those two. And many customers were afraid of the maintenance.. which is a valid fear. My 3yo daughter totally destroyed my suede blouson with a toxic mix of snot and juice. My Aero horsehide jacket has no such problems. It makes sense. My customers are telling me that they like stuff like canvas, cramerton, tweed, flannel, horsehide, etc.. so I'm working to make a range of things in these materials, as its arguably what we do best.
But thanks.. I was super proud of the Ghost MA-1 actually. It looked awesome on the guys who bought it. You gotta take some chances in this biz.
Have you ever considered doing more of a crowd funding option with some of the more niche products?
So I got my Doyle in size 42 yesterday and after trying on it looks like the fit's not working for me, guess it's going back.
It's a bummer because I like the style, but I'd need to size up to compensate and doing that would make it not work out in other areas. In any case, already put in for a return request, maybe someone can work it better for them.
@notwithit that's certainly true, although we did an excellent Suede sportcoat with Golden Bear years ago and it also bombed. I could have run one out of Portugal for $595 which was really nice, but honestly, I didn't see it being a success.
Ultimately we do good with things that we "own," and the Doyle is a great example of that. I strugged to get through 60 suede blousons in four months. With today's backorders, we've sold 150 Doyles in less than a week. We don't make the only French Work jacket, but we're making one of the best ones. Same with the White Tennis trainer.
The suede jackets were nice, but got caught in a strange midpoint. They're too expensive for customers on a budget. They're too delicate for guys who are into stuff that ages nicely and changes. And the branding wasn't there for someone who wants a piece from a more known maker. For the Blouson, many guys might get a $200 fast fashion or kickstarter one, or a $1000 Valstar one, but ours was right in the middle of those two. And many customers were afraid of the maintenance.. which is a valid fear. My 3yo daughter totally destroyed my suede blouson with a toxic mix of snot and juice. My Aero horsehide jacket has no such problems. It makes sense. My customers are telling me that they like stuff like canvas, cramerton, tweed, flannel, horsehide, etc.. so I'm working to make a range of things in these materials, as its arguably what we do best.
But thanks.. I was super proud of the Ghost MA-1 actually. It looked awesome on the guys who bought it. You gotta take some chances in this biz.