1956 is stronger.
I know it's aimed at parents. I think that maybe there will be a negative emotional reaction to associating a razor blade for example, with a child's plaything. This looks like the work of juniors thinking of award season.
lefty
P.S. just found it on Adweek:
Kids shouldn't play with razor blades, matches, chainsaws, cleavers or pills. Unless, of course, they're made of Play-Doh. The eye-catching ads are from Singapore, which needs better broadband access if Play-Doh's still a viable time-waster there. Compare and contrast these ads with the German campaign for Becks modeling clay, which, as we all know, played the social-issues card and made the world a better place. The Play-Doh tagline: "Safe no matter what you make." The stuff's even non-toxic, though if kids do eat it, what they'll eventually make won't be appealing. Via Ugly Doggy.UPDATE: Hasbro says the ads were approved to run once by a company employee in Singapore, but that the company will stop them from being submitted to any award shows.
—Posted by David Gianatasio
I know it's aimed at parents. I think that maybe there will be a negative emotional reaction to associating a razor blade for example, with a child's plaything. This looks like the work of juniors thinking of award season.
lefty
P.S. just found it on Adweek:
Kids shouldn't play with razor blades, matches, chainsaws, cleavers or pills. Unless, of course, they're made of Play-Doh. The eye-catching ads are from Singapore, which needs better broadband access if Play-Doh's still a viable time-waster there. Compare and contrast these ads with the German campaign for Becks modeling clay, which, as we all know, played the social-issues card and made the world a better place. The Play-Doh tagline: "Safe no matter what you make." The stuff's even non-toxic, though if kids do eat it, what they'll eventually make won't be appealing. Via Ugly Doggy.UPDATE: Hasbro says the ads were approved to run once by a company employee in Singapore, but that the company will stop them from being submitted to any award shows.
—Posted by David Gianatasio
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