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Anybody here certified in Google Analytics?

Discussion in 'Business, Careers & Education' started by X_X, Apr 19, 2011.

  1. X_X

    X_X Well-Known Member

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    I'm considering taking the test since I have a few days off school, any experiences or tips you could share?
     
  2. dragon8

    dragon8 Senior member

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    What is Google Analytics?
     
  3. Crane's

    Crane's Senior member

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    What is Google Analytics?
    It's an analytical tool used for site traffic and SEO. I've used it for years to analyze site patterns etc.
     
  4. reactmma

    reactmma Well-Known Member

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    didnt know you could get certified in it? from where?
     
  5. X_X

    X_X Well-Known Member

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    didnt know you could get certified in it? from where?




    From Google. Google it.
     
  6. dcg

    dcg Senior member

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    Been about a year since I took it so I don't remember specifics, but it's not difficult. Even if you have no GA experience, watch these videos and you'll be good to go:

    http://www.google.com/support/conver...dexSplash&rd=1

    The test is timed, but you have something like 4 days to complete it, so you don't have to do it all at once (i.e., you can run through the questions, answer what you know, then exit the test and look up the answers you didn't know).
     
  7. dragon8

    dragon8 Senior member

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    Been about a year since I took it so I don't remember specifics, but it's not difficult. Even if you have no GA experience, watch these videos and you'll be good to go:

    http://www.google.com/support/conver...dexSplash&rd=1

    The test is timed, but you have something like 4 days to complete it, so you don't have to do it all at once (i.e., you can run through the questions, answer what you know, then exit the test and look up the answers you didn't know).


    My kind of test![​IMG]
     
  8. imageWIS

    imageWIS Senior member

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    Been about a year since I took it so I don't remember specifics, but it's not difficult. Even if you have no GA experience, watch these videos and you'll be good to go: http://www.google.com/support/conver...dexSplash&rd=1 The test is timed, but you have something like 4 days to complete it, so you don't have to do it all at once (i.e., you can run through the questions, answer what you know, then exit the test and look up the answers you didn't know).
    So pretty damn easy then? Not that I don't want to learn, but I hate exams... I always enjoyed really hard projects or presentations than exams. Any tips you can provide would be much appreciated. [​IMG]
     
  9. dcg

    dcg Senior member

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    Hmmm....tips beyond watching the vids that provide all the information they're testing on, and pausing the test to look up answers you don't know? :) It's really not that bad....if we were talking about the Omniture exams, that would be a different story....
     
  10. Jr Mouse

    Jr Mouse Senior member Dubiously Honored

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    I started down this path a while back before realizing it wasn't something I wanted to get into. If I remember correctly there are like 3 to 4 tests you need to take to be certified by Google and each are around $50 a piece. This certification looks good on your resume and is something you should get if you are interested in the field. There is plenty of free study material online and I would exhaust it before buying any text books.

    It's a rapidly evolving industry that's in demand. If you are good you can find work even in a slow economy. I know the last marketing/ad firm I worked for was in the process of hiring a guy for this even as they had to do some massive company lay-offs (around 30% was let go).

    Shoot me a PM and maybe I can help a little. I have some contacts that work in this field and have been successful.
     
    Last edited: Aug 8, 2011
  11. stevent

    stevent Senior member

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    I didn't know they offered this. But honestly do you really need the certification? You can always say you are good in it and do a quick show for whoever is asking.
     
  12. dcg

    dcg Senior member

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    Having taken it myself, I wouldn't put much stock in someone who's certified. As stated above, anyone should be able to pass the Individual Qualification with about half a day of research. Becoming a certified partner is substantially more rigorous (involves case studies for several past implementations, phone interview with Google, etc.)
     
  13. Blackhood

    Blackhood Senior member

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    I have been thinking about it as I'm in my last year of an Advertising degree. Still undecided frankly.
     
  14. Jr Mouse

    Jr Mouse Senior member Dubiously Honored

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    I know it's an easy thing to get, but that's the point. If I was hiring a jr. to mid level person and I noticed they didn't have it, it might raise a red flag. It's a no-brainer in my opinion and worth the small time and cash investment.

    Remember OP indicated he is in school. If this is the case then he won't have a lot of other things on his resume to show his worth in this area. Every little bit helps.


    If you are even remotely interested in working in it I would give it a shot. It's one of the few areas of marketing that's growing in the economy and your chances of getting a job out of school would be more substantial. I'm not saying you have to end up choosing to work in it, but I would try it out and see if it sticks.
     
  15. stevent

    stevent Senior member

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    I'm in school as well but does it honestly make your resume "better"? I first used analytics working at a startup in high school and it seems like its normally intern level work. I would think knowledge of Google Analytics is required versus an extra asset. I think it's like joining all those honor societies. Sure it's something to put on your resume and it only costs $50 or so, but is it really worth it if everyone has something similar?

    Something that takes a little more practice such as actually being able to use photoshop (not adding colors, simple crops etc.) would be much more valuable in terms of advertising work.

    I'm a finance major so maybe I'm coming from a different perspective but I've done two marketing internships as well.
     
  16. Jr Mouse

    Jr Mouse Senior member Dubiously Honored

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    I'm working in finance now and my last job in marketing was two and a half years ago at a small ad firm. Sure everyone, including myself, could do the basics. What they needed was someone who could focus on it for the company's clients and make it their full time job. Take ownership and be the go to expert for the firm. I also know their are a lot of companies that focus on this area and they are looking for people who really understand the ins and outs of it and how to apply their knowledge strategically.

    Again, I see it as a small investment of time and money. Even if a lot of people may have the certification, wouldn't it serve you well to have it too? Remember, going out of school you will be competing in this economy with people who have years of real-world working experience. Take every advantage you can.


    Learning PS is a very valuable skill, but it's not something that someone wanting to work in Google Analytic's would be expected to have. It depends on what you want to focus on. You can always learn other skills later and change your specialty.
     
    Last edited: Aug 9, 2011
  17. dcg

    dcg Senior member

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    I agree with you that it's cheap and can't hurt. If I were hiring for a jr. level person (which I am, actually), the main benefit in my eyes would be that the person took the initiative to get certified (an indication that they're truly interested in the field and not just applying to every job they come across). It would have little to no effect on my evaluation of their ability level.

    Then again, we don't focus only on GA (though we do focus only on analytics).
     
  18. Elusive

    Elusive Senior member

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    YOu can out source phtoshop stuff cheaply these days analytics is very very good to have in the near future just use online notes google it you will find loads of courses and textbooks and advice
     

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