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I'm not so sure about Seiko being a company who slipped down the pipe. I think they found their market and then developed themselves well within it. I wear a Seiko chronograph that I've had for eons. My wallets have gone through hell but this thing as gone through hell and back again. If I do manage to kill it I would go and buy another one in a heartbeat.
Ouch.
Why Persol?
Seiko...I know they aren't "high-end" enough for a lot of you on this board but I have several high end watches (access to many more through my father) and I still absolutely love certain vintage seikos and older mm's. Seiko just doesn't make anything nearly as nice or with as much effort as they used to.
How about GAP and BR? Their prices keep going up, quality keeps dropping. It's to the point where their clothing is not worth buying (with the exception of, on sale, their suits and occasionally wool slacks).
I see this in too many products: brands coasting off their previously sterling reputation for quality and overcharging for their products while simultaneously cutting corners to expand their profit margins or protect their market share.