The unofficial Drake's London Appreciation Thread

[othertravel]

Did anybody else get the survey email by Drake's? If you fill it out you get a 10% off coupon and entry into a draw.

 

[Fred G. Unn]



Did anybody else get the survey email by Drake's? If you fill it out you get a 10% off coupon and entry into a draw.

Yeah, I got it too. The survey questions were sort of interesting. Judging from the questions, it seems like they will be emphasizing all their other clothing options and are moving away from being primarily an accessory (ties/squares/scarves) brand. I don't remember the questions exactly, but the "lifestyle brand" type of questions were interesting as well.

 

[Mr. Six]

^ I got it and made the same inference. In my responses I said repeatedly that I have no interest in buying stuff with the Drake's brand on it but made by others, and that they should focus on ties/squares/scarves.

 

[smoothie1]

Yes. I found the whole survey intriguing. I imagine they want to alter their sales mix, margins, customers, or product lines

I want to be supportive, but I expressed an interest in their traditional offerings- scarves, ties, squares. I was happy when I noticed the emphasis on 50 ounce silk this season. The prices on their goods overall seems a shade high, which may be justifiable on certain items. I don't think I'll buy shirts, knitwear, Alden shoes, etc. from them however.

 

[othertravel]



Yes. I found the whole survey intriguing. I imagine they want to alter their sales mix, margins, customers, or product lines

I want to be supportive, but I expressed an interest in their traditional offerings- scarves, ties, squares. I was happy when I noticed the emphasis on 50 ounce silk this season. The prices on their goods overall seems a shade high, which may be justifiable on certain items. I don't think I'll buy shirts, knitwear, Alden shoes, etc. from them however.

The mention of competitors was interesting. They even included Biggi (note: not Bigi the tie maker).

 

[SimonC]

They must really want me to fill out the survey - I've received a request to complete it about five times now...

 

[othertravel]



They must really want me to fill out the survey - I've received a request to complete it about five times now...

10% off seems like a meager incentive.

 

[StockwellDay]

The very first question was about frequency of acquiring Drake's goods on sale. I found that particularly interesting. Would be curious about the mix of people buying at full retail vs sale.

 

[smoothie1]

Kind of the story of retail. There is the quoted MSRP vs the true price at which many customers actually buy.

 

[venividivicibj]

Typical armoury stuff.

 

[nmoore82]

I'm a big fan of the brand but prices are becoming high*
Items not made by Drake's appear to have also risen. On knitwear for example, which I believe is made by William Lockie, I am sure that Drake's used to sell for the same price as what you could buy direct from Lockie via Heather Wallace - e.g. £595 for the 4-ply cashmere shawl, which has now risen to £695.

* statement pretty much sums up my response on the survey.

 

[TtownMD]

Do they carry yellow grenadine tie 8cm? I can't seem to find it any more.

 

[TtownMD]

Some new pick up.

 

[nmoore82]

Some new pick up.

Nice choice. Are they all grenadine?

 

[TtownMD]



Nice choice. Are they all grenadine?

Yes sir picked up the basic colors navy, black, brown & wine.