Threw on some Platinum Egoiste from a sample last evening. That was my first full wear, have only really smelled it on a strip before. It's a somewhat generic sharp-clean-cool-fresh type deal, I understand the 'metallic' comments some people make. But it smells good and is IMO an exemplar of that genre, sort of an earlier execution of the same general approach as in Bleu de Chanel - a "move over and let me show you how it's done" take on a mass-market trend.