New custom menswear brand. Which logo do you like best?

[Douglas Hatch]

Incidentally, the market we're targeting will be a little more forgiving on measurement I think. Last year was the first time I bought a custom suit (at the convincing of my style-forward sister). Before that it was off the rack from Dillards, and you could have fit two of me in both the pants and jacket (I'm pretty lean). When I got my tailor suit, you can imagine what a night and day difference it was. In retrospect, the custom suit fit well, but not perfectly. Nevertheless, I was floored and 3 months later started development on this business.

Anyway, that's kind of where I'm coming from. There are a lot of guys out there in really poorly fitting suits. I'm hoping our product will be good enough to intrigue the real connoisseur. But I'm even more interested in the guy's reaction whose last suit came from Men's Wearhouse. This of course is where our educational content comes into play...

 

[Trompe le Monde]

I think you should unify of the 2 foremost names in clothing today to make one synergistic whole: MensimageWarehouse

both a consultancy, and a clothier

 

[thenanyu]

Suit Foundry is a good name. It's very masculine while communicating exactly what the company is about.

It's a better name than suit supply for instance.

 

[Britalian]



Suit Foundry is a good name. It's very masculine while communicating exactly what the company is about.
It's a better name than suit supply for instance.

Suit Foundry? Why not Suit Mine? Equally daft, but at least it has benefit of pun.

 

[lasbar]



Suit Foundry? Why not Suit Mine? Equally daft, but at least it has benefit of pun.

How about Suit Able?

 

[E TF]

I'd steer clear of describing your suits as "forged" - it has a second meaning.

 

[Douglas Hatch]

Are you referring to the process of shaping metal, or some weird sexual innuendo or something?

 

[Steve Smith]

Forging is not done at a foundry.

Forging involves heating and shaping metal. It can be done with the hammer and anvil you use in the label.

A foundry is a place where molten metal is cast.

 

[ter1413]



Using an open forum to solicit opinions will get you a wide array of said opinions. You won't like all, or most of them. Get used to it.
That said, [COLOR=FF00AA]the first one is the best. The others make me feel like I'm ordering a suit of armor...[/COLOR]I'm not a LARPer.

This^^..and it's not even close...
(However..the name is dumb.)

 

[acidboy]

"wizard of aahs"... now THAT'S a menswear brand!

 

[E TF]

forged
adjective
1. fake, copy, false, counterfeit, pretend, artificial, mock, pirated, reproduction, synthetic, imitation, bogus, simulated, duplicate, quasi, sham, fraudulent, pseudo, fabricated, copycat (informal), falsified, ersatz, unoriginal, ungenuine, phony or phoney (informal) She was carrying a forged American passport.

I'm sure no one is going to think your suits are fake, but I'd still avoid using any phrase that could have a potentially ambiguous meaning.

 

[ter1413]



forged
adjective
1. KNOCKOFF
I'd still avoid using any phrase that could have a potentially ambiguous meaning.

FTFY^^

 

[thenanyu]

When I think foundry in this context, I think of type foundry.

 

[lasbar]

Foundry will be a great name if you were selling selling Protective personal equipment , toe cap shoes , hi-viz and so on where the concept of solidity is obviously a plus..

This concept can appeal to suit some buyers but they will tend not to be sartorially aware or repeat customers...

The segment you're working on is also very buzy with many shops ,department stores even supermarkets offering the less than 700 dollars suit..

 

[Matt]

I tend to agree with the guys who say that Foundry may be a bit industrial for a suiting business. Good name if you were selling jeans however.

Anyhow, if you're married to it, you're married to it. Not my business.

I voted for the anvil one, but my biggest issue with the logo isn't the iconography but the font. Suggest you play with a few more options there.