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Discussion in 'General Chat' started by Douglas Hatch, May 9, 2012.
Of course we can...
this is correct.
also i would say to change the tag line. what do you mean "this" suit was handcrafted... a specific one was handcrafted. which one? there is no suit in the logo.
i would recommend something like "your suit...." or, "our suits are all..." or just plain, "handcrafted suits, by master tailors." it needs work, but you should consider changing the wording.
This label is going to be sewn into the suit jacket. That's why it says" this suit was handcrafted..."
um, a memorable name will only get you so far. looking down on A&S is a bad move if you are interested in brand building. they are not famous mostly because they are not sold in menswear sections of your local nordstrom or NM... and they are at a price point that is beyond what most people can afford.
but as a brad, for anyone who is looking in that arena, they have an extremely recognizable name, and impression. their brand and image is rock solid. you should aspire to the same.
next, most boutiques and brand names are in fact names of the founder, names that are words are usually found for stores that carry many brands. foundry may have the connotations you are looking for, but if you are launching a suit line maybe the concept of that type of name is not the best way to go.
it also seems that you are looking to make a chic trendy fashion brand, with hand made details. thats another fact to consider when you decide how to present yourself. not to mention if thats what you are in fact targeting you are asking the wrong crowd.
im not trying to be a dick, or discouraging, im just saying that brand building is a very complex and difficult task. and its important to be self aware and completely honest with yourself, and open to what people say. sure a lot of the posts here are snarky and funny, but keep an open mind. be willing to hear opinions, build your brand carefully and with intent. dont get into a zone where you think you nailed it, and all is perfect in the word.
just my advice. best of luck.
so will have a different general brand logo?
No, that won't be available until our Winter collection...
This. Honestly, this company seems like a Indochino clone. There are tons of "custom suit" companies now, and few are highly regarded here (including Indochino). But if you think you can get customers, power to you.
Thanks for the input! Just to be clear, I wasn't putting down A&S. I was simply pointing out the distinction between a brand like A&S, which has little meaning to a customer out of the gate, and a name like suit foundry, which connotes something immediately (good or bad).
You're right about our market position. We're trying to be somewhat hip/edgy and target a younger crowd (b-school students, working professionals). I'm certainly open to advice on the subject. And this thread has been instructive. That said, the brand and domain are pretty much set in stone at this point. So it's scalpel, not hatchet time.
Aside from the brand, the product itself is going to be rock solid. 100W fabrics, custom tailored, working buttons, full canvas, hand-stitched button holes, etc for under $600. This isn't the savile row approach. We're going to bring custom suits to the masses. Or at least that's what it says in the business plan.
The design on the labels attached to this thread is only for the woven labels that will be sewn into the suit. The insignia (anvil) wouldn't show up anywhere else. On the website, it will just say Suit Foundry.
We'll be like Indochino, but with a lot more educational materials to help guide newbies in the process. Well also have much more robust customization tools and some 3D visualization technology. Nothing that hasn't been done before. But no one has executed very well on it yet.
well, im glad you are thinking about these decisions. and that you know who you are. keep the scalpel handy, and make adjustments as needed.
btw, your avatar jives very well imo with your target audience, from the spiked hair, to the black suit, to the skewed tie, and the slim fit.
As a matter of interest, where are your "master tailors" located? ....Here in China?
Honestly, you shouldn't be focusing on buttonholes if you can't build a well-balanced suit. That's where Indochino and others fail.
one of the worst names out there. can barely roll out of my tongue.
Yep. Fit is going to make or break us. We're doing some creative things to try and get it right. And based on our prototyping, I'm fairly optimistic. But you hit the nail on the head.
Separate names with a comma.