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New custom menswear brand. Which logo do you like best?

Discussion in 'General Chat' started by Douglas Hatch, May 9, 2012.

Which tag do you like best?

  1. #1 - Plain

    3 vote(s)
    17.6%
  2. #2 - With blacksmith hammer

    0 vote(s)
    0.0%
  3. #3 - With anvil

    6 vote(s)
    35.3%
  4. #4 - They all suck!

    8 vote(s)
    47.1%
  1. Douglas Hatch

    Douglas Hatch Member

    Messages:
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    May 8, 2012
    Hi all,
    Later this year, I'll be launching a custom menswear brand called Suit Foundry. Right now I'm in the process of having some woven tags made to be sewn into our suits. I need your help deciding which design is best. What's your vote?

    [​IMG][​IMG][​IMG]

    Specifically, do you think the whole "custom forged" thing is too hip for the room? Or do you like it?

    Thanks!
    - Doug
     
  2. Blackhood

    Blackhood Senior member

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    Suit foundry is a dumb name. Also I'm fairly sure what you're doing (using the forum for a commercial test area) is against the rules.
     
  3. Douglas Hatch

    Douglas Hatch Member

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    As far as I can tell, this is not against the terms and conditions. Moreover, I think it's a pretty good thread topic. So you can take your indignation elsewhere. Thanks.
     
  4. whiteslashasian

    whiteslashasian Senior member

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    Using an open forum to solicit opinions will get you a wide array of said opinions. You won't like all, or most of them. Get used to it.

    That said, the first one is the best. The others make me feel like I'm ordering a suit of armor...I'm not a LARPer.
     
    Last edited: May 9, 2012
    1 person likes this.
  5. MikeDT

    MikeDT Senior member

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    I'd like this suit please...
    [​IMG]

    BTW the hammer logo needs a sickle added.
     
    Last edited: May 10, 2012
  6. jrd617

    jrd617 Senior member

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  7. MikeDT

    MikeDT Senior member

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    ...
     
    Last edited: May 10, 2012
  8. stevent

    stevent Senior member

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    Ole long Johnson for me
     
  9. curzon

    curzon Senior member

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    “Curzon understands the cultural nuances of our ti
    Foundry, eh? Is it workwear? What does your master tailor think of the name?
     
    Last edited: May 10, 2012
  10. lasbar

    lasbar Senior member

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    As a suit lover , I do not the pertinence of the brand name..

    Foundry???

    What kind of USP are you trying to put forward?

    The name is confusing...

    Foundry bring heavy industry connotations/mental pictures...
     
  11. Douglas Hatch

    Douglas Hatch Member

    Messages:
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    May 8, 2012
    Hi all,
    Thanks for the feedback so far. We decided on the Suit Foundry brand name for several reasons:

    1. The word Foundry is masculine and goes along with the whole "custom construction" theme. I actually like that it connotes industrial imagery. It seems to me edgy and hip.
    2. It is memorable right out of the gate, unlike a more traditional suit brand name like "Anderson & Sheppard".

    We're targeting our brand at a 25-40 age group and $300-$700 price point. Does anyone out there like the brand? Any and all feedback is welcome, positive or negative.

    - Doug
     
  12. jrd617

    jrd617 Senior member

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    Who is going to make these "custom founded" suits?
     
  13. MikeDT

    MikeDT Senior member

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    Only the finest artisan blacksmiths and forgers are going to be making these custom founded suits. :)
     
    Last edited: May 10, 2012
  14. MikeDT

    MikeDT Senior member

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    China, Mongolia and UK
    



    1. So is this the imagery and looks you're trying to convey?
      [​IMG]

      "edgy and hip"
      [​IMG]


    Well it's memorable, that's for sure. Fine bespoke tailoring doesn't come to mind though.



    If I was looking for protective helmets, high-visibility vests and safety boots...
     
    Last edited: May 10, 2012
  15. jrd617

    jrd617 Senior member

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    Could you make me a chainmail sportcoat?
     
  16. MikeDT

    MikeDT Senior member

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    Of course we can...
    [​IMG]
     
  17. in stitches

    in stitches Senior member Moderator

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    this is correct.

    also i would say to change the tag line. what do you mean "this" suit was handcrafted... a specific one was handcrafted. which one? there is no suit in the logo.

    i would recommend something like "your suit...." or, "our suits are all..." or just plain, "handcrafted suits, by master tailors." it needs work, but you should consider changing the wording.
     
  18. Douglas Hatch

    Douglas Hatch Member

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    This label is going to be sewn into the suit jacket. That's why it says" this suit was handcrafted..."
     
  19. in stitches

    in stitches Senior member Moderator

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    um, a memorable name will only get you so far. looking down on A&S is a bad move if you are interested in brand building. they are not famous mostly because they are not sold in menswear sections of your local nordstrom or NM... and they are at a price point that is beyond what most people can afford.

    but as a brad, for anyone who is looking in that arena, they have an extremely recognizable name, and impression. their brand and image is rock solid. you should aspire to the same.

    next, most boutiques and brand names are in fact names of the founder, names that are words are usually found for stores that carry many brands. foundry may have the connotations you are looking for, but if you are launching a suit line maybe the concept of that type of name is not the best way to go.

    it also seems that you are looking to make a chic trendy fashion brand, with hand made details. thats another fact to consider when you decide how to present yourself. not to mention if thats what you are in fact targeting you are asking the wrong crowd.

    im not trying to be a dick, or discouraging, im just saying that brand building is a very complex and difficult task. and its important to be self aware and completely honest with yourself, and open to what people say. sure a lot of the posts here are snarky and funny, but keep an open mind. be willing to hear opinions, build your brand carefully and with intent. dont get into a zone where you think you nailed it, and all is perfect in the word.

    just my advice. best of luck.
     
  20. in stitches

    in stitches Senior member Moderator

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    so will have a different general brand logo?
     

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