blacklight
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I thought it was crazy until I realized most people (ok, many) people on this site buy clothes purely for the purposes of posting them online. So it ends up being a digital good anyway, even if it has a physical form.
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I think it was Jeff Staple who had a well written post on this w/r/t sneaker culture:
- most sneakerheads' engagement with any given limited release shoe is purely digital (e.g. online hype, SNKRS/Confirmed, forums, IG)
- people who score those releases tend to either immediately resell them to collectors or hold onto them as assets --> they don't actually "exist" in the street
- despite them existing almost entirely as digital goods the idea of these shoes yield tremendous sway on marketing and the trajectory of subsequent releases