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Discussions about the fashion industry thread

Zamb

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That might be a good business idea actually, charge by usage. RentARunway Virtual
so i can design a collection and not bother to actually produce it. just release it and sell in the digital space...........
 

ValidusLA

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Imagine spending the last ten years learning about shoe construction and trying to figure out how to eek out marginal improvements on quality. Then, as you've almost finalized the finishing touches on your handwelted shoe collection that will last the rest of your life, everything becomes digital and electronic shoes naturally last forever.
All the good RPGs have item degradation and repair!
 

cb200

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The clothing/object subscription service Lot_2046 has closed down. While it got a fair bit of interest and PR early on I'm unsure of how solid it was as a business. Some of the things I saw them attempt were pretty interesting as an apparel/product brand. Most interesting to me was an attempt to balance mass customization with a minimalist uniformity. How to allow for smaller production runs and more customization without being a bespoke atelier is an interesting problem to me.

Another aspect that was interesting was that they adopted live streaming and enrolled a community in weekly updates and what was going on as well as other experiments. This was first on the gaming platform Twitch but moved to Youtube. The Twitch stuff is gone and some of the youtube videos are still up. The tone of these were always pretty much world/community building vs straight out marketing.


There was always a sense of thinking and building in public and experiments were attempted and attempts were made to change directions and evolve constantly from what I saw. I lost some interest in following the brand a few years ago but would check in to see what was going on every now and again. The tone got more anti-capitalist and utopian and seemed to be expanding into an DAO (distributed autonomous organization) type of thing. They switched to bitcoin only as a means of payment.

While that was all "interesting" feels like maybe a bit too far in the future to be sustainable. Probably the case for most of what they did. Futures not evenly distributed and all that... careful staring into the abyss etc.
 

FlyingMonkey

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The tone got more anti-capitalist and utopian and seemed to be expanding into an DAO (distributed autonomous organization) type of thing. They switched to bitcoin only as a means of payment.
This doesn't seem to make sense to me (as someone who studies platform economies). DAO and Bitcoin aren't anti-capitalist, they are both species of libertarian hyper-capitalism, DAO being primarily just an investment vehicle (albeit one that's decentralized and without the standard corporate structure around it). Bitcoin also epitomizes the worst of capitalism in that it externalizes its costs onto local communities and the future via massive conventional energy use and resulting pollution (energy demand for bitcoin mining even led to the restarting of mothballed dirty coal power stations in China). But anyway, 'bitcoin only' would pretty much be the deathknell for any business...
 

clee1982

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Hard to imagine calling crypto anti capitalist, when it started out as more like they don’t like central bank have a say in monetary supply, worry about inflation post 2008 QE type of thing
 

cb200

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This doesn't seem to make sense to me (as someone who studies platform economies). DAO and Bitcoin aren't anti-capitalist, they are both species of libertarian hyper-capitalism, DAO being primarily just an investment vehicle (albeit one that's decentralized and without the standard corporate structure around it). Bitcoin also epitomizes the worst of capitalism in that it externalizes its costs onto local communities and the future via massive conventional energy use and resulting pollution (energy demand for bitcoin mining even led to the restarting of mothballed dirty coal power stations in China). But anyway, 'bitcoin only' would pretty much be the deathknell for any business...
The anti-capital angle could be a mis-categorization / or poor reading on my part. Being more conceptual makes it a bit hard to decipher what they were aiming at. The livestreams that were online did cover the changes and it's kind of too bad that many of those are gone. I can't go back for a closer look. The last stream was quite odd.

I'm DAO curious but hard to grasp it outside of all the hype around crypto/NFT/DAO at the moment.
 

blacklight

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I played games like RuneScape and World of Warcraft for years, so I’ve experienced firsthand grinding out dozens of hours for vanity items. I’ve also personally bought $15 or $30 in-game vanity items. The biggest question I have is, what price points would designers charge for virtual clothes? I don’t know what the market would be for a $450 Balenciaga digital tshirt.
Then you have at least some familiarity with the economics of real world trading. At RS' peak of popularity blue partyhats were going for close to $1000 in real life. Today the market for discontinued skins on games like Fortnite and Dead by Daylight has limited edition looks going in the hundreds of dollars because gamers will for some reason pay incredible amounts of money to look as if they've been playing longer than they have. $450 is nuts but I can easily see something like $100 for digital versions of a Balenciaga/Vetements seasonal collection becoming a thing.

Take this out of the context of a couple hundred thousand addicted teenagers and manchildren and there is easily some serious money to be made in this space.
 
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BlakeRVA

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Then you have at least some familiarity with the economics of real world trading. At RS' peak of popularity blue partyhats were going for well over $100. Today the market for discontinued skins on games like Fortnite and Dead by Daylight often has limited edition looks going in the hundreds of dollars because gamers will for some reason pay incredible amounts of money to look as if they've been playing longer than they have. $450 is nuts but I can easily see something like $100 for digital versions of a Balenciaga/Vetements seasonal collection becoming a thing.
The biggest question that arises with this is: will users be able to trade / sell their digital skins after using them?

If so, people could cycle through an infinity of options without ever inserting more real-world money (assuming digital items don't depreciate / the digital economy would dictate prices).

This leads to the question: would it really be that profitable for designers?
 

ValidusLA

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The biggest question that arises with this is: will users be able to trade / sell their digital skins after using them?

If so, people could cycle through an infinity of options without ever inserting more real-world money (assuming digital items don't depreciate / the digital economy would dictate prices).

This leads to the question: would it really be that profitable for designers?
I'm just going to assume video game rules.

"Bind on Pickup" vs "Bind on Equip" in MMO parlance.

EG if someone owns something, but never displays it, they can sell it later. If they "use" it on their Avatar, it remains bound to that avatar (or sometimes that account).
 

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