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  1. EFV

    Pitti Uomo 90 - Day 4

    We landed in Stockholm today. Was supposed to be yesterday, but an airline strike chewed up our schedule and spit it out in a fully booked conference hotel outside Munich. A night in a hotel, with a decent breakfast waiting for us was quite welcome after what our last day in Florence put us...
  2. EFV

    Pitti Uomo 90 - Day 3

    Ok, so now EVERYONE points out how completely beat I look. They're not wrong. The candles not burning in both ends, it's burnt down. Right now I couldn't be happier though. We've had a great week, meeting a lot of people that I now feel happy to call real friends. I get to talk about positioning...
  3. EFV

    Pitti Uomo 90 - Day 2

    ... aka the day I seriously started questioning some of my life choices. Like, why for example I decide to try staying up, having drinks and socializing the night away, then go to Pitti the next morning to take photographs for you guys, do a write up, then head back to our place for the joint...
  4. EFV

    Pitti Uomo 90 - Day 1

    Day one's over, and I feel like I could sleep for a week. Alas, for us the work is all ahead of us. We're setting up an offsite showroom this year, with @MILER Menswear, a great bunch of people with an unlimited amount of energy it seems. At the same time, as you can see, we're also trying to...
  5. EFV

    EFV goes to Pitti Uomo 90

    Hey guys, yet again Erica and I are heading back to Pitti Uomo to cover it for all of you. This time I've brought along my business partner Lars as well. He is admittedly not a CM guy, but he´s no stranger to pulling on a 3 piece when called for. Lars "Lasse" and I just casually strolling...

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