Random fashion thoughts - Part II (A New Hope)

[notwithit]



Dude, Philly isn't even on our top 10 list of most members/readers.  New York is number 1, followed by London.  I mean, we can't possibly justify a show in Philly (though I do like it.)

I might do a Viberg GMTO there if we can get Viberg on board, but we'll see.  

Yeah, Philly kind of blows as far as fashion is concerned.

Sandwiches, though. We're good with sandwiches.

 

[LA Guy]

Yeah, Philly kind of blows as far as fashion is concerned.

Sandwiches, though. We're good with sandwiches.

Can't disagree with either of those statements. Maybe if we have a sandwich meetup.

 

[notwithit]



Can't disagree with either of those statements.  Maybe if we have a sandwich meetup.

There could be a hoagie GMTO.

 

[Biggskip]



Dude, Philly isn't even on our top 10 list of most members/readers. New York is number 1, followed by London. I mean, we can't possibly justify a show in Philly (though I do like it.) I might do a Viberg GMTO there if we can get Viberg on board, but we'll see. Just to give you a sense of how much these things cost - last time, we were slightly in the red with a total cost of $26K for the show, no labor included. This is paid by the vendors, and frankly, the shows have to be in the black so that we can start paying our people, for them to be viable. The most successful booth was Carmina, which was selling all day. SWD guys are wanting stuff at 80% off. Not really viable.

I'm kinda surprised that you've never considered Chicago. Yeah, you don't have quite the reader traffic that NYC or LON does, but you an get (reasonably short) direct flight from anywhere and it'd probably be half to two thirds the cost of NYC? Oh, and they have Italian Beef sandwiches.

Spoiler: Warning: Mouth Watering!

 

[LA Guy]

I'm kinda surprised that you've never considered Chicago. Yeah, you don't have quite the reader traffic that NYC or LON does, but you an get (reasonably short) direct flight from anywhere and it'd probably be half to two thirds the cost of NYC?

Oh, and they have Italian Beef sandwiches.

Again, a lot of it comes down to vendors. Everyone, domestic and foreign, want to go to NYC. The market is there. Our readership is concentrated there. You mention SF and London, and it's a "maybe". Somewhere else? Blank stares and radio silence.

 

[cyc wid it]

People really think SW&D can be the primary customer base for anything that involves money? Or disabling adblock?

 

[the shah]



Again, a lot of it comes down to vendors.  Everyone, domestic and foreign, want to go to NYC.  The market is there.  Our readership is concentrated there. You mention SF and London, and it's a "maybe".  Somewhere else?  Blank stares and radio silence.

I would take the train over to nyc again. might fly to london. probably LA too. SF doubtful, chicago not likely, and def not interested in other places

obviously green tea request stands indefinitely

 

[KaleidoscopicK]

I might do a Viberg GMTO there if we can get Viberg on board, but we'll see.

Just to give you a sense of how much these things cost - last time, we were slightly in the red with a total cost of $26K for the show, no labor included. This is paid by the vendors, and frankly, the shows have to be in the black so that we can start paying our people, for them to be viable. The most successful booth was Carmina, which was selling all day.

SWD guys are wanting stuff at 80% off. Not really viable.

One more suggestion: perhaps you should cut back a bit on the free booze.

And before you guys go STFU on me, I mean that you should consider buying fewer bottles. I say this as a guy who volunteered with clean up last year. Granted, I acknowledge that it's hard to tell how many people will be attending events like these - and thus hard to determine how many bottles/cases should be purchased.

Given how the SW&D crowd is more prone to waiting for deals, doing GMTOs and pre-orders of upcoming collections is the way to go. The last few times where I've paid full price - or close to it - have been from pre-orders of that were likely not going to be made in that colour, or at all. The only thing is that it would be reliant on the potential customer knowing their size already, which makes it tough for potential new customers unless there are trial pieces present.

Hence, not really viable.

 

[Find Finn]

Buying drinks for an event is a sucker move. You find some brand who wants to get hold of your target market and have them sponsor it. Just make sure it doesn't taste like wallpaper glue.

 

[Find Finn]



People really think SW&D can be the primary customer base for anything that involves money? Or disabling adblock?

I primarily browse SF on my phone, so I get all sort of adds for random **** I don't look at. I have noticed though a lot of media outlets have adblocker blockers now.

 

[nahneun]



Buying drinks for an event is a sucker move. You find some brand who wants to get hold of your target market and have them sponsor it. Just make sure it doesn't taste like wallpaper glue.

Alcohol companies are really hard-pressed selling alcohol to working professionals in their 20s-40s who have enough discretionary income to buy MTO clothing .

 

[Find Finn]

It's about getting a foothold in the market place. Peroni did a lot of events over a period here just so they could get a marketshare.

 

[John-Galt]

On a tangent, I'll be in NYC for 3 days and was wondering if anyone had some restaurant, store, and places to go recs. I'm staying right by the Empire State. I'm pretty open about food and more into SW&D (Ervell, Veilance, OAMC). Don't need a long list ,anything appreciated.

Thanks

 

[notwithit]

I say cut down on the hard liquor and double @Ken P's beer budget.

 

[Parker]

The obvious solution is a frozen daquiri machine.