Before you sound off about how starch ruins shirts, I know that, hear me out. I know starch is "bad". I'm not talking about starching my custom shirts here, they come with the collars made properly in the first place and they already look right. What I mean is typical OTR shirts. The sort I buy to wear on Saturdays to a friend's house when I suspect someone might fling nacho cheese on me. Those $30 shirts you don't actually like, but wear because you can't risk something better. You still want to look "sharp"… but the plackets always sag and the collar folds outward and looks limp and sad. I've found that with those shirts I can starch the heck out of the placket (and whatever the other side is called) from the 2nd button up, and the collar from the button to about 1/3 of the way towards the back. Then the collar says erect (shut up) because the front of the shirt is stiffer, and the collar doesn't flop out. The whole effect is much more vertical and rakish. I don't really care if the life of the shirt is shorter because they're always taken out by nacho cheese, or grass stains before their time anyways. Have you tried this on your cheap shirts?