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Interview with Greg Lellouche (gdl203), of No Man Walks Alone, part I

Discussion in 'Classic Menswear' started by unbelragazzo, Sep 30, 2013.

  1. unbelragazzo

    unbelragazzo Senior member Dubiously Honored

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    If you been on Styleforum in the past month, you know that veteran Styleforum member gdl203 is opening up a new online menswear store, No Man Walks Alone. Excitement is building, with the SF affiliate thread already swelled to over 50 pages. I interviewed him at the store's warehouse in New York City. This is the first part of our discussion, which will be published in three segments.

    David Isle: How did you first learn about the brands you're carrying in the store?

    Greg Lellouche: Either through the forum or shopping at other places. There are a few online stores that I think have very good taste. But there are a number of brands in the store that are not forum darlings or even well represented anywhere online. A brand that to me is a good example of an underrated casual brand is Oliver Spencer. I think he's got a very good eye for mixing tradition patterns, fabrics, English tweeds, and a little bit of a mod feel. And he still manages to keep everything feeling relaxed and approachable. He has a runway show but everything on it is very wearable.

    There are a number of brands like that that really have nothing to do with the forum. Valstar is another example, I think. But it's a small company – they have only twenty-something employees. They don't make a lot of coats, and they make them well, so they tend to be a little higher priced than what would look like an equivalent bomber jacket, but it's made much more nicely with expensive English wools, cashmere blend linings, horn buttons, which you might be used to seeing on classic tailored clothing, but not on more casual sportswear.

    So No Man Walks Alone a mix of brands from the forum and others that I've experienced in my own purchases. And a couple that I've discovered at Pitti – for example, Inglese shirts. I wasn't familiar with them at all, but stopped by their small booth at Pitti and was really impressed with the handmade details on the shirts that I had never seen in RTW. Then I visited their workshop and got very excited about it.

    DI: There are also some brands in the store that might be really well known on one side of the forum, but not yet on the other, whereas you're pretty familiar with the obsessions of both sides – like the Buttero sneakers for example.

    GL: Yea – or even Inis Meain is a good example. You have the more heritage-oriented guys on the streetwear side like zissou who'd be tooting the horn of Scotish and Aran knits and the old knitting companies but people on the classic side don't pay much attention.

    That's one of the things that's been bugging me on the forum – I think it comes down to the architecture of the forum, which is kind of sad. On the forum you have two clear “sides,” but everything is really on a continuum rather than binary. I don't wear the same thing on Sunday as I wear during the week when I go to work. I don't buy into the idea that because you're bespeaking suits and wearing Drake's ties during the week then you must wear penny loafers and moleskin trousers with a tweed jacket on Sunday.

    I don't know if it's a New York City bias, but people here wear sharp suits during the week and a baseball hat and sneakers on the weekend. You have to have the ability to feel comfortable in casual wear too. And that doesn't mean you have to be the guy who dresses down completely. That's the very reason why I want to offer weekend wear – to show people that there's really nice stuff there in between the tweed jacket and a polyester windbreaker.

    And just because you wear Lobbs during the week doesn't mean you have to avoid sneakers unless you're playing tennis. People have been wearing sneakers with jeans for 40 years now. But you can wear a horrible-looking made-in-China sneaker that are designed in 100 colors, or you can wear a better designed, more interesting sneaker like Buttero or Common Projects or even Superga, and look really good.

    Moving away from this binary mentality was always an important aspect of the store. It's not a site where we teach you about classic menswear and tell you you're not a man if you wear sneakers.


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    25 people like this.
  2. Thanks SF (a new me)

    Thanks SF (a new me) Senior member

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    nice piece David...I always appreciate Greg's style philosophy..

    which casual brown jacket is that? I must have missed it from the official NMWA thread...
     
    Last edited: Sep 30, 2013
  3. GusW

    GusW Senior member Dubiously Honored

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    Nice interview. I enjoy Greg's perspective on clothes for work and clothes for weekend wear. I personally like that mix and am looking forward to seeing NMWA promoting that combination.
     
  4. Flieger

    Flieger Senior member

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    Awesome selection and very nice interview.
     
  5. asaa1000

    asaa1000 Senior member

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    Great interview and great styles. But he sounded snobbish when he mentioned horrible-looking made-in-China sneakers. China does thrive on the low-cost low-quality manufacturing due to the specific circumstances, but that doesn't mean they can't make quality items.
     
    3 people like this.
  6. Thanks SF (a new me)

    Thanks SF (a new me) Senior member

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  7. dieworkwear

    dieworkwear Senior member

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    ..
     
    Last edited: Sep 30, 2013
  8. gdl203

    gdl203 Senior member Dubiously Honored Affiliate Vendor

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    Thanks David!
     
    Last edited: Sep 30, 2013
  9. bows1

    bows1 Senior member

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    I believe its Oliver Spencer. and its amazing! that fabric is great
     
  10. gdl203

    gdl203 Senior member Dubiously Honored Affiliate Vendor

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    Yes, sorry I missed the question, it is a boiled wool jacket by Oliver Spencer. It's pretty heavy so I would personally rock it as outerwear rather than a sport coat.
     
  11. zapatiste

    zapatiste Senior member

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    Gotta give it up to my man G , shows that if you got style then it translates to all domains not just exclusively tailored or casual.

    plus he has an incredible and quite colorful Jil knit :slayer:
     
    Last edited: Sep 30, 2013
  12. gdl203

    gdl203 Senior member Dubiously Honored Affiliate Vendor

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    ^ did you like the guest appearance of that Schneider scarf? ;)
     
  13. ThinkDerm

    ThinkDerm Senior member

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  14. forex

    forex Senior member

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    Greg, are those sneakers already available? They look very cool!
     
  15. TheTukker

    TheTukker Senior member

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  16. Grammaton Cleric

    Grammaton Cleric Senior member

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    I like Greg, and am certain that I'll love his store. But, how does this type of additional exposure by members who have biz dealings w/ Greg not come across as a real conflict-of-interest?

    I know the above will get more than a few stones thrown my way, and I'm ok with that. I'm sure unbel and Greg and other SF-mods are all good dudes, but if you're going to provide special exposure to one paying-affiliate, what about the others?
     
  17. in stitches

    in stitches Senior member Moderator

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    maybe you just have to ask?

    anyhow, great write up, i look forward to the next installments.
     
  18. Grammaton Cleric

    Grammaton Cleric Senior member

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    :rolleyes:
     
  19. unbelragazzo

    unbelragazzo Senior member Dubiously Honored

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    FWIW I was asked to do it by Fok. Maybe you have to be both an affiliate AND have a 2005 join date/30k posts?
     
    3 people like this.
  20. vida

    vida Senior member

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    So when does the store officially open?
     

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