FistofFurySC
Active Member
- Joined
- Mar 24, 2013
- Messages
- 38
- Reaction score
- 8
We are still contemplating this. Up until now, we have felt participating in any type of discounting can be hard to recover from. We are an online direct brand but once you start to discount, customers have hard time justifying the full price. Maybe black friday is the exception.
Very fair answer. I think having a special sales event once a year, like on Black Friday, could be nice for those who are on the fence about purchasing, or those who want to purchase a 2nd or 3rd pair. As long as the quality and standards continue to be high, I think people won't have any issues paying full price for good shoes (e.g. Alden).