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More Scotland. Not as Rugges as your though pics, Kai.
Seriously? You think Filson, Barbour, and Wolverine make clothes for hipsters? You're outside your minds! Those brands have been around a combined total over 300 years!
I'm not sure what you mean by staged. Sure, we knew when we went fishing that a video was going to be made. But I'm a fisherman, and that's how I dress when on the water.
Wow, I'm really surprised by the reactions so far. Obviously, having a vested interest in the video I see things differently, but why do you think these are hipster clothes? This store has been around over 60 years and sells to a high end clientele.
The denim. The red shirt. The fingerless gloves and wool caps on what seems to be a hot day. Boots with pure white soles. These look like brand new clothes put together by a stylist for a shoot. It looks like an easy place to fish, but still seems a little silly.
I own all these brands, but you'd never see me wearing any of it while on the water. If someone showed up in denim and a red shirt I'd send him back home to change.
Where was this shot?
lefty