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best/worst corporate logos

Reggs

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There was a makeup logo I saw months ago that I loved.

Imagine a skull and cross bones, with the bones being displayed below the skull, only instead of a skull there was a lipstick kiss impression, and for the bones, syringes.

The last time I was at the mall I went to the same counter with my phone to take a picture, but it was no longer there. Would anyone know the brand name of this makeup?
 

lefty

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Haven't read the entire thread so this may be covered but about ten years ago a group of graphic designers sat down to determine the world's most recognizable logo. Their consensus?

Bibendum, the Michelin Man.

lefty
 

Brian SD

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Originally Posted by lefty
Haven't read the entire thread so this may be covered but about ten years ago a group of graphic designers sat down to determine the world's most recognizable logo. Their consensus?

Bibendum, the Michelin Man.

lefty


Interesting. I might have picked AT&T (the old one).
 

Tokyo Slim

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I thought that the worlds most recognizable logo was either the Coca-Cola dynamic ribbon text, or the Disney "Mickey Mouse Head" depending on your definition of brand and product...

coca-cola-logo-bubbles-4004396.jpg

happiestearslogo_pin.jpg


The michelin man might be very recognizable, but I doubt that it means a whole lot to people in third world countries who don't have cars or watch television.
 

designprofessor

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Well in my opinion here is an example of "older is better".
My dad used to bring this stuff home, and I've always liked the St Pauli Girl label /logo. At a store recently, I stopped to examine the new logo and I just think it fell flat. I'm sure there was plenty of marketing pressure to stay current -but, I still like the older version. I'm all for a big busted fraulein serving beer, this seems to be time tested symbolism -but in its current form, I miss the old St. Pauli girl. German beer labels in general have some of the best graphic design and illustration.
 

Tokyo Slim

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D-TRA03-15.jpg
 

sonick

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Chalk this one up as one of the worst:

brand2webcopy.jpg


The newly launched logo for my University... Way to jump on the Web2.0 bandwagon; its got the drop shadow, all that's missing is the reflection and gradient. The first year interactive arts/design students could've done this.

"I first used pen and paper and then the computer," says
Rimmer, who graciously donated his talents and the lion's share of his time on the project. "I began with a typeface developed 50 years ago called Optima, but I completely changed it in every possible way except that the original flavour is still there. The proportions, the width of the letters to their height are different; things like the placement of the cross stroke in the F are different; even the shape of the F "” the top and the bottom "” is different."
 

Aaron

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Originally Posted by sonick
Chalk this one up as one of the worst:

brand2webcopy.jpg


The newly launched logo for my University... Way to jump on the Web2.0 bandwagon; its got the drop shadow, all that's missing is the reflection and gradient. The first year interactive arts/design students could've done this.

lol...sorry sonick, my sister goes there too. That's the first time I've seen that logo. Great, now I have another way to make fun of her.
 

LabelKing

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Originally Posted by sonick
Chalk this one up as one of the worst:

brand2webcopy.jpg


The newly launched logo for my University... Way to jump on the Web2.0 bandwagon; its got the drop shadow, all that's missing is the reflection and gradient. The first year interactive arts/design students could've done this.

He makes it sound very difficult.
 

sonick

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Originally Posted by LabelKing
He makes it sound very difficult.
What REALLY happened when he was designing the typeface:
n506427193_19821_9923.jpg
 

muelleran

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Originally Posted by designprofessor
German beer labels in general have some of the best graphic design and illustration.

I like this better, imho.

boelkstoff.jpg


180px-Bolkstoff.jpg


The St. Pauli Girl Label shows a women in an alpine or Bavarian dress, yet St. Pauli is in Hamburg.
Only the Bavarians actually wear this sometimes. Only they can pull this off, these morons. Just look at their politicians:

HBGQAbPaWnc_Pxgen_r_210xA.jpg

Tradition? This kind of dress was invented in the late 19 century anyway.

I guess the beer might be from Germany but the brand?
 

Earthmover

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I agree and to add to the pain, the new faces they are putting forward are not at all appealing either.

Originally Posted by sonick
Chalk this one up as one of the worst:

brand2webcopy.jpg
 

Lucky Strike

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I like the graphics, but if you nitpick about the heraldry, the royal crown may be a bit much, unless there's some sort of royal connection, of course.
 

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