best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. matadorpoeta

    matadorpoeta Senior member

    Messages:
    4,458
    Likes Received:
    1
    Joined:
    Jul 28, 2003
    this thread is for all types of corporate logos. mine both happen to be from the auto industry.
    (i know we had another thread like this but i couldn't find it.)

    best:
    [​IMG]

    worst:
    [​IMG]

    i chose the 3 pointed star because of it's simplicity and easy recognition. it's a great logo for almost any kind of company in any kind of industry.

    i chose ford as the worst because i just don't like the sound or look of the word 'ford'. i think they should take their name off their logo.
     
  2. Tokyo Slim

    Tokyo Slim In Time Out

    Messages:
    19,179
    Likes Received:
    13
    Joined:
    Apr 28, 2004
    Location:
    Where Eagles Dare!
    [​IMG]
    [​IMG]
    [​IMG]
     
  3. sonick

    sonick Senior member

    Messages:
    6,031
    Likes Received:
    483
    Joined:
    Mar 11, 2003
    Location:
    Vancouver
    One of my Favs: [​IMG] Ingenious design with the space between the Ex making an arrow.
     
  4. skalogre

    skalogre Senior member

    Messages:
    6,324
    Likes Received:
    1
    Joined:
    Mar 9, 2006
    One of my Favs:

    [​IMG]

    Ingenious design with the space between the Ex making an arrow.


    Holy donkey poopoo, I never noticed that before. Good observation.
     
  5. LabelKing

    LabelKing Senior member

    Messages:
    25,745
    Likes Received:
    238
    Joined:
    May 24, 2002
    Location:
    Constantinople
    [​IMG]

    [​IMG]

    [​IMG]

    [​IMG]
     
  6. imageWIS

    imageWIS Senior member

    Messages:
    20,008
    Likes Received:
    97
    Joined:
    Apr 19, 2004
    Location:
    New York City / Buenos Aires
    [​IMG] It has a story behind it, yet is easily recognizable and can’t be mistaken for the Olympic rings. [​IMG] Complex, but easily recognizable as the leader in classical music recordings, label stands out in a prominent yellow on every CD you see. Jon.
     
  7. imageWIS

    imageWIS Senior member

    Messages:
    20,008
    Likes Received:
    97
    Joined:
    Apr 19, 2004
    Location:
    New York City / Buenos Aires
    this thread is for all types of corporate logos. mine both happen to be from the auto industry.
    (i know we had another thread like this but i couldn't find it.)

    best:
    [​IMG]

    worst:
    [​IMG]

    i chose the 3 pointed star because of it's simplicity and easy recognition. it's a great logo for almost any kind of company in any kind of industry.

    i chose ford as the worst because i just don't like the sound or look of the word 'ford'. i think they should take their name off their logo.


    Another craptastic logo:

    [​IMG]

    Jon.
     
  8. Arethusa

    Arethusa Senior member

    Messages:
    5,107
    Likes Received:
    72
    Joined:
    Mar 9, 2006
    By far, the best logo I have ever seen is the polo horse. When you see a picture of someone wearing a shirt with just a tiny, vaguely horse shaped dot in the right place, you know exactly what it is. That is, by far, the most visually powerful branding I have ever seen. Not much marketing is nearly so pervasive.
     
  9. imageWIS

    imageWIS Senior member

    Messages:
    20,008
    Likes Received:
    97
    Joined:
    Apr 19, 2004
    Location:
    New York City / Buenos Aires
    By far, the best logo I have ever seen is the polo horse. When you see a picture of someone wearing a shirt with just a tiny, vaguely horse shaped dot in the right place, you know exactly what it is. That is, by far, the most visually powerful branding I have ever seen. Not much marketing is nearly so pervasive.

    I will admit as a logo in the 1st world (and some of the richer 3rd), the Polo logo is unbeatable, but I think worldwide the MB logo wins. Ok, well maybe it ties with the Coca-Cola logo.

    Jon.
     
  10. Nantucket Red

    Nantucket Red "Mr. Fashionista"

    Messages:
    5,742
    Likes Received:
    15
    Joined:
    Mar 10, 2006
    Location:
    Upper East Coast
    The Jaeger LeCoultre "JL" logo has long been one of my favorites.

    The Montblanc "snowcap" makes their pens instantly recognizable. Though there are many far better pens, there's no better branding.

    The Volkswagen logo is also mighty well conceived.

    I'm too lazy to search for images of logos.
     
  11. Get Smart

    Get Smart Don't Crink

    Messages:
    12,158
    Likes Received:
    67
    Joined:
    Oct 27, 2004
    Location:
    A town called Malice
    i might be a bit biased but one of my favorite logos

    [​IMG]
     
  12. Arethusa

    Arethusa Senior member

    Messages:
    5,107
    Likes Received:
    72
    Joined:
    Mar 9, 2006
    I will admit as a logo in the 1st world (and some of the richer 3rd), the Polo logo is unbeatable, but I think worldwide the MB logo wins. Ok, well maybe it ties with the Coca-Cola logo.

    Jon.

    Yeah, in poorer countries, I would definitely say Coca Cola. I should've specified that I meant the polo horse only in the wealthy, "first world."
     
  13. imageWIS

    imageWIS Senior member

    Messages:
    20,008
    Likes Received:
    97
    Joined:
    Apr 19, 2004
    Location:
    New York City / Buenos Aires
    For watches nothing beats the most known logo:

    [​IMG]

    And the most coveted one:

    [​IMG]

    Jon.
     
  14. VMan

    VMan Senior member

    Messages:
    5,103
    Likes Received:
    25
    Joined:
    Feb 26, 2003
    [​IMG]

    I think the guy that designed the Swoosh was paid $75 or some other obsurdly low amount. Just think how high the intangible value of this logo is today.

    [​IMG]

    I think the Ferrari prancing horse logo does a good job of displaying everything the company stands for in one basic image. Power, grace, agility, speed, sexiness.
     
  15. Brian SD

    Brian SD Moderator

    Messages:
    9,760
    Likes Received:
    122
    Joined:
    Feb 5, 2004
    Location:
    Tokyo
    It was a girl design student, she was paid only $35 but was later given a chunk of stock.

    Here are my favorites. It's hard to beat them in terms of design and what they portray through such simple graphics.

    [​IMG]
    [​IMG]
    [​IMG]
    [​IMG]
    [​IMG]
     

Share This Page

Styleforum is proudly sponsored by