1. And... we're back. You'll notice that all of your images are back as well, as are our beloved emoticons, including the infamous :foo: We have also worked with our server folks and developers to fix the issues that were slowing down the site.

    There is still work to be done - the images in existing sigs are not yet linked, for example, and we are working on a way to get the images to load faster - which will improve the performance of the site, especially on the pages with a ton of images, and we will continue to work diligently on that and keep you updated.

    Cheers,

    Fok on behalf of the entire Styleforum team
    Dismiss Notice

best/worst corporate logos

Discussion in 'Fine Living, Home, Design & Auto' started by matadorpoeta, Apr 11, 2006.

  1. SwedishFish

    SwedishFish Senior member

    Messages:
    281
    Joined:
    Sep 20, 2008
    Location:
    Oxfordshire, UK
    I'm partial to this logo, which I think is under appreciated:

    [​IMG]
     
  2. sonick

    sonick Senior member

    Messages:
    6,031
    Joined:
    Mar 11, 2003
    Location:
    Vancouver
    Its eye-pleasing, but a little too 'web 2.0' imho, with the typeface and the gradient/shadows in the graphic.

    -wannabe designer.
     
  3. dave

    dave Senior member

    Messages:
    824
    Joined:
    Jan 25, 2007
    a poor quality representation of a classic design.

    [​IMG]

    mmmmmm....tubes....
     
  4. Reggs

    Reggs Senior member

    Messages:
    5,529
    Joined:
    Mar 11, 2006
    Location:
    The Internet
    I raise you a...

    [​IMG]
     
  5. suited

    suited Senior member

    Messages:
    6,397
    Joined:
    Aug 18, 2008
  6. The Snob

    The Snob Senior member

    Messages:
    300
    Joined:
    Mar 6, 2009
    Location:
    Out of a suitcase
    I like it, but I think it looks too youthful for something they want to maintain a broad appeal. I think older men might think it's a bit too feminine. I don't like the shape of the new plastic bottles, and I think the word "Pepsi" should be much larger on the Pepsi MAX bottle and can since the particular logo looks nearly unrecognizable.

    http://adage.com/article?article_id=132016

    [​IMG]

    I really like the new Sierra Mist can.



    Personally, I absolutely hate the new logo. In fact, Pepsi's constant logo-changing really makes me dislike the brand as a whole (not to mention that coke is definitely better--Diet Coke for the win!)

    When I first saw a billboard for the new logo where the text was "OH LA LA" and nothing else (O in OH replaced with the pepsi logo), I was like, "Oh, what a strange billboard for Korean Airlines!"

    Also, have you seen this? Hilarious: http://gawker.com/5150582/breathtaki...ntire-universe

    Sorry, don't know if your AdAge link was the same thing--needed a login to access the page.
     
  7. JetBlast

    JetBlast Senior member

    Messages:
    5,880
    Joined:
    Jan 3, 2007
    Location:
    Los Angeles / London
    I was like, "Oh, what a strange billboard for Korean Airlines!"


    This reminded me of my liking the Korean Air logo itself-

    [​IMG]
     
  8. HORNS

    HORNS Senior member

    Messages:
    15,140
    Joined:
    Apr 24, 2008
    Location:
    Waiting for Saturday to Come
    Personally, I absolutely hate the new logo. In fact, Pepsi's constant logo-changing really makes me dislike the brand as a whole (not to mention that coke is definitely better--Diet Coke for the win!)

    When I first saw a billboard for the new logo where the text was "OH LA LA" and nothing else (O in OH replaced with the pepsi logo), I was like, "Oh, what a strange billboard for Korean Airlines!"

    Also, have you seen this? Hilarious: http://gawker.com/5150582/breathtaki...ntire-universe

    Sorry, don't know if your AdAge link was the same thing--needed a login to access the page.


    WTF? That reminds me of the Time Cube
     
  9. ryoneo

    ryoneo Senior member

    Messages:
    2,284
    Joined:
    Jan 15, 2008
    Location:
    The City of Brotherly Kimchi
  10. Brian SD

    Brian SD Senior member

    Messages:
    9,760
    Joined:
    Feb 5, 2004
    Location:
    Tokyo
    I personally dislike the Korean Air logo quite a bit. The font, aside from being pretty ugly, just screams "generic Asian-style font." If they wanted a kind of oriental flair to it, they could have still done a much more spatially balanced font instead of something so clunky and unelegant.
     
  11. Count Monaco

    Count Monaco Active Member

    Messages:
    41
    Joined:
    Aug 24, 2008
    [​IMG]
    QFT
     
  12. JetBlast

    JetBlast Senior member

    Messages:
    5,880
    Joined:
    Jan 3, 2007
    Location:
    Los Angeles / London
  13. The Snob

    The Snob Senior member

    Messages:
    300
    Joined:
    Mar 6, 2009
    Location:
    Out of a suitcase
    WTF? That reminds me of the Time Cube

    lolol except someone was actually paid hundreds of millions of dollars to come up with the pepsi logo history. le sigh. i need to work in advertising.

    about other logos, i really like the OLD UPS logo.

    [​IMG]
    see? Old one is pretty awesome in its simplicity, no?


    but the new delta logo is definitely a vast improvement.

    [​IMG]
     
  14. JetBlast

    JetBlast Senior member

    Messages:
    5,880
    Joined:
    Jan 3, 2007
    Location:
    Los Angeles / London
  15. dave

    dave Senior member

    Messages:
    824
    Joined:
    Jan 25, 2007

    about other logos, i really like the OLD UPS logo.

    [​IMG]
    see? Old one is pretty awesome in its simplicity, no?



    this is the PRIME example of the genius of Paul Rand. it's the one I always use now as an example of what NOT to do.

    a quick google of rand logos led to this.

    [​IMG]

    pretty good client list.
     
  16. JetBlast

    JetBlast Senior member

    Messages:
    5,880
    Joined:
    Jan 3, 2007
    Location:
    Los Angeles / London
    ^ Despite Enron's failure I still like their logo.
     
  17. dave

    dave Senior member

    Messages:
    824
    Joined:
    Jan 25, 2007
    if you dig design, and judging from your posting in this thread i would guess you do, do yourself a favor and check out his site. I think I posted it earlier in this thread but it's paul-rand.com you'll be amazed if you're unfamiliar with his work.

    he's my design hero. him and saul bass.
     
  18. JetBlast

    JetBlast Senior member

    Messages:
    5,880
    Joined:
    Jan 3, 2007
    Location:
    Los Angeles / London
    if you dig design, and judging from your posting in this thread i would guess you do, do yourself a favor and check out his site. I think I posted it earlier in this thread but it's paul-rand.com you'll be amazed if you're unfamiliar with his work.

    he's my design hero. him and saul bass.


    Thanks for the link. Some excellent stuff.
     
  19. nadine

    nadine New Member

    Messages:
    3
    Joined:
    Mar 18, 2009
    Supposedly, when the logo was first presented to company executives, Fred Smith, the founder, was the only one to see the arrow.


    Just noticed the arrow now [​IMG]
     
  20. jgold47

    jgold47 Senior member

    Messages:
    1,629
    Joined:
    Mar 23, 2008
    Location:
    The Mitten
    Just noticed the arrow now [​IMG]

    congrats, prepare to have your life ruined. Now you can never look at the fed ex logo again without seeing the arrow.
     

Share This Page

Styleforum is proudly sponsored by