Oh man, that sucks. I get the customizations thing, but I feel like $195 is a weird pricepoint. It's more expensive than APC's, making these less attractive as "entry-level" dry jeans. And after APC's it seems like a lot of people want to jump straight to seriously good Japanese denim. Ande Whall's aren't "entry-level," they're "next-level." The construction of AW is better than any Japanese denim I've come across except for maybe Somet. And the cone mills denim he uses now is pretty damn nice too. At $195, AW might be the most honestly priced jean available.