RogerP
Distinguished Member
- Joined
- Nov 1, 2012
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Quote:
No doubt that for the "masses" as referred to previously, a $200 shoe purchase is indeed an outlier. And you make a fair point about our perception being impacted by exposure to, and ownership of higher end shoes. But in my case, I have been an AE customer for nearly a quarter century. And I have made purchases of their product as recently as this year, notwithstanding that the bulk of my purchases are indeed now from higher end brands. So I don't think it is a case for me of having "moved beyond" the brand, and now looking back - and down - upon it. I feel there has been a shift over time in how I perceive the brand (again, as distinct from the product) that very likely flows from the way the company has managed the brand. Beacause I really don't think any less of the products themselves.
No doubt that for the "masses" as referred to previously, a $200 shoe purchase is indeed an outlier. And you make a fair point about our perception being impacted by exposure to, and ownership of higher end shoes. But in my case, I have been an AE customer for nearly a quarter century. And I have made purchases of their product as recently as this year, notwithstanding that the bulk of my purchases are indeed now from higher end brands. So I don't think it is a case for me of having "moved beyond" the brand, and now looking back - and down - upon it. I feel there has been a shift over time in how I perceive the brand (again, as distinct from the product) that very likely flows from the way the company has managed the brand. Beacause I really don't think any less of the products themselves.
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