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Yeah, like the S4, which won every single performance metric against the 335 and C class
The previous generation A8 was cheaper than the 7 series and S class, and faster. Same with the previous generation S4 (V8 one), which was marginally slower than the M3 but significantly cheaper.
The current A5 and A8 are really the only underpowered ones (and this new A7 thingy).
None of those cars match in price, and the Audi is still more expensive, and in the case of something like the S5 vs 335iS (which are closer in price, but the BMW is still probably a tad cheaper), then it's still gonna go straight to the BMW, every time. The S4 is too expensive for what is, and the RS4 is way too expensive for what it is... and people think the M3 is expensive....