I think that the groupthink is only really evident in single items and in really basic fits. I don't think it's an enormous issue the majority of the time. Snake and sq4you, for example, are two people who people love the fits of... But the majority of people aren't coppin' crazy asymmetric stuff like Snake and super dope knits like Sq4you. Seeing an item on a person on SF and buying it yourself is, in my opinion, a better form of expression than seeing an item advertised in a magazine or on a billboard and buying it. You are buying based on advice you trust, given freely, as opposed to advice that someone paid a lot of money to feed you. I feel like SF actually bucks a lot of groupthink based on this. Most people's fashion involves shit like Diesel and True Religion or D&G and shit because they base their groupthink on a high price and a prominent advertisement. Basing our groupthink on seeing it worn well a dozen times, and extrapolating that it would look good on us too is a lot better than that. I'm not going to argue against it existing, but I don't think it's excessive nor horribly damaging for the most part. I think it also needs to be taken into consideration that many SF members do not live in NYC/LA/SF/Paris etc., or even any moderately sized city, where they have an active fashion community around them and places to shop at. Going to NYC for a shopping trip is overwhelming, there is so much to see in so little time. The idea of living there and actively perusing the hundreds of shopping locations (to see what people are wearing, what's available, and finding good prices) is much different than someone who lives in a suburban area where they can access an H&M, one boutique, a Bloomingdales, and a couple of mall brand stores. I dunno, when I consider all factors, I don't think groupthink is as big of an issue as people make it out to be.