KPDarb
Distinguished Member
- Joined
- Feb 4, 2015
- Messages
- 1,638
- Reaction score
- 1,301
Many manufacturers are limiting their retailers in order to sell more directly to consumers. Independent retailers are under pressure because of this. Honestly, limitations in MTOs and GMTOs is something that has become more and more bothersome. It stared with Edward Green and has spread to G&G and others. Skoaktiebolaget was a very early adopter and advocate of the GMTO concept (I think we might have actually coined the phrase) so it is a paradox to say the least. I understand why manufacturers wants to sell directly to consumers but I wish they would also understand the need for good retailers. I believe there is an important symbiosis between manufacturer and retailers, even in this day and age of e-commerce, where access to consumers might seem much easier than before. But there is a limit to how far the (independent) manufacturers can reach without good retailers. Unless they are backed by a fashion conglomerate, upon which they will of course not be independent anymore.
I really appreciate this explanation and insight in the dynamic of the industry. Its a shame for makers to almost indirectly remove that face that is the independent retailer. From my experience, both first hand and witnessed, makers don't seem to have the ability to offer the same customer experience as a retailer. I really enjoy the GMTOs and hope only for a bright, group order filled future.