Alright, here's what I do with a new pair: 1- 1 coat of Lexol conditioner, allow to dry. 2- 1 coat of Sno Seal, a bit of heat from a hair dryer, moving briskly. Allow to dry. 3- 1 coat of coloured cream, applied with old cotton t-shirt, but never brushed (my cobbler/Saphir distributor told me this) 4- 1 light coat of coloured wax, applied with old cotton t-shirt, then brushed in with horsehair brush. You may add a second, even third application if you wish, but I usually don't bother. Then on to the actual mirror shine 5- 1 light coat of wax polish applied with old cotton t-shirt (wrapped around fingers) on the caps and rear quarters only. 6- bowl of cool tap water (no Dom or secret mixture required); drop 1 or 2 droplets on the area to be mirrored. 7- get a bit of wax on the tip of the cotton strip wrapped around your fingers and work the wax in small circles on/close to the area where you dropped a bit of water. Decrease pressure applied as you go along. At first, you should feel a lot of friction from the wax on the t-shirt rubbing onto the wax on the shoe. This is gradually replaced by a smooth feel as the wax gets worked into the pores and you decrease pressure. 8- you will have to keep alternating between dabbing a bit of wax on the shoe, adding 1-2 droplets of water and working that wax in. 9- final touch: quick allover buff with a clean old nylon stocking. This really brings out the shine like nothing else; I'd recommend you try this after brushing the wax in for those who don't mirror shine. Apparently an old necktie works too. There are a bunch of helpful vids on Youtube; search for bulling, mirror shine, etc. I don't suggest trying anything that involves applying wax onto your shoes and lighting them on fire... @ Ich_Dien: I thought bulling was considered 'smart' and all you blokes were taught how to do so as kids. I guess all of this depends on what kind of finish is already on the shoe, for example if I have a pair of shoes that already has some sort of shine from my normal routine will I need to deglaze and sort of build a whole new finish, or will starting fresh with what you have written here work from the get go?